"By inviting third parties to collaborate within specific areas we hope to connect with professional partners with access to technologies and products that can help us in realizing our plans and ambitions. This is a new way for SCA to expand its innovation potential and to continuously improve our consumers and customers' satisfaction," says Christoph Michalski, President Global Hygiene Category.
New way of working
Open innovation, or cooperation with external aprties, constitutes a growing part of SCAs innovation efforts and is being used by many big companies in the FMCG (Fast Moving Consumer Goods) sector.
"This is a very interesting way of working. We already today receive proposals on collaboration from external parties but in this way we can make the process smother for those contacting us and also be clear about what we are looking for" says Kerstin Johansson, Open Innovation Programme Manager.