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P&G introduces Charmin chamomile-scented toilet paper

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P&G introduces Charmin chamomile-scented toilet paper

August 04, 2014 - 07:55
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CINCINNATI, OH, Aug. 4, 2014 (Business Wire) -Charmin, America's most popular toilet paper brand for more than 25 years, is launching new Charmin plus the scent of Chamomile. Each roll has the scent of chamomile added to the tube to create a bathroom experience that soothes all the senses, while still providing the strong quality Charmin toilet paper consumers know and trust.

"At Charmin we regularly speak with consumers to better meet their needs. In the U.S., there are a growing number of people looking for scented toilet tissue because they either grew up with it or would prefer a scented product," said Scott Mautz, Regional Brand Director. "By adding the scent of Chamomile to the roll, Charmin helps create a soothing, cozy bathroom experience."

Charmin is partnering with Ana Patricia Gonzales, host of ¡Despierta América! on Univision to introduce the new Charmin plus the scent of Chamomile. The brand will also be on-site at Festival de la Villita in Chicago in September, giving consumers an opportunity to see, feel and experience the Chamomile scent first-hand via upgraded bathrooms and a spa-like environment.

"Home is very important to me," said Ana Patricia Gonzalez, "Small traditions from my childhood in Mexico, like scented toilet paper, transport me to my roots and are an easy way to help maintain my family heritage on a daily basis."

The new Charmin plus with the scent of Chamomile is available in retail stores across the U.S., including Target, Kroger, Walmart, HEB, Dollar General, Safeway and Walgreens. To learn more about Charmin, visit or @Charmin.

About Charmin

Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Sensitive - with gentle and soothing lotion with a touch of aloe & E; and Charmin Freshmates - flushable moist wipes. For more information on Charmin, visit

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.