In fact, despite the enormity of the tissue business there has until now been no true meeting place where retail and commercial category buyers can easily and efficiently meet with integrated tissue manufacturers or converters to learn about new technologies, advances, products, capabilities and potential.
Tissue paper products are big business for retailers: Worldwide trade in tissue products is around USD 80 billion/yr in categories like bath tissue, paper towels, facial tissue, and table napkins, as well as commercial and industrial wipers.
Nielsen data shows that tissue/paper is the 3rd largest overall category for retailers in the USA, and by far the largest non-food category, in dollar terms. Further confirming this, Costco the world's number 6 retailer recently said its Kirkland brand bathroom tissue is its single top-selling item, with yearly sales of USD 400 million. Studies also prove that tissue is a big driver of store traffic and, critically, that it leads to spending that is 2x greater when tissue is bought.
A natural extension of Tissue World
Tissue World( http://www.tissueworld.com ), the world's leading tissue show since 1993 with events in Barcelona, Miami and Shanghai, mainly covers tissue production, machines, raw materials and supplies for tissue making and converting plants. The new TRIF track is thus an extremely logical market-oriented extension of Tissue World into retail and distribution channels, where tissue category and sourcing managers can gain great networking opportunities, as well as unique insight.