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Kruger expands its Ultimate Washroom tissue, towel and dispenser collection

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Kruger expands its Ultimate Washroom tissue, towel and dispenser collection

October 16, 2012 - 01:20
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MISSISSAUGA, ON, Oct. 16, 2012 (CNW) -Kruger Products L.P., one of North America's leading manufacturers of quality tissue products that also focuses on premium dispensing system solutions for an array of market segments, today announces the expansion of it's Ultimate WashroomTMcollection and main dispenser line at ISSA/INTERCLEAN Chicago 2012. The additions to the Ultimate WashroomTMcollection include the Mini TitanTM2, the market's smallest dispenser with the capacity to hold the longest towel roll on the market - Kruger Products' White Swan® 1,200 foot towel roll, as well as the Mini-Max®2 Stainless Steel Jumbo Bathroom Tissue (JBT) dispenser and the Stainless Steel Hands Fresh® touchless soap dispenser. The company is also launching NOIR, a fresh look for its main line of dispensers.

"Our business is built around understanding the needs of our customers and the challenges they face within their operations and providing the right product mix to not only meet their expectations, but surpass them," says Jay Candido, Corporate Director, Marketing and Operations, Kruger Products, Away From Home (AFH) Division. "Whether our customers are working with confined spaces, operating with limited budgets, striving to meet sustainability goals or they want to give their facilities a facelift, we have products suitable for their needs. We keep a close pulse on our customers' industries and put together the right system solution to meet their evolving needs, allowing them to grow with market demands. Growing with them is always the ultimate goal."

The Mini TitanTM2is an exciting new addition to the Ultimate WashroomTMcollection offering numerous end-user benefits including touchless operation that reduces the risk of cross-contamination, flexible length settings that control the amount of product dispensed at one time, and a refined design that supports an establishment's overall brand image. "Paired with our White Swan® 1,200 roll towel, this dispensing solution offers the added benefit of sustainability as longer roll towels mean fewer rolls are required, thereby reducing both packaging and the number of cores discarded," says Candido.

"Our new dispensers demonstrate not only how cost-in-use works, but the value this model brings our customers," explains Candido. Cost-in-use is a business model that the Kruger Products AFH Division has a legacy of using to show their customers and distributor partners the true value of a product, and elevates the discussion from the simple case price in dollars and cents to the other benefits that come from using system solutions. "There are a number of benefits to cost-in-use modeling including reduced product consumption, reduced costs, re-allocated maintenance and service staff, and a reduced number of run-outs and replacements, among others. Using premium products also supports positive end-user experience as well as a company's overall brand image."

The Mini-Max®2 Stainless Steel JBT dispenser and Hands Fresh® touchless soap dispenser provide even more options for customers looking to enhance the aesthetics of their facilities. The Mini-Max®2 dispenser is the stylish yet durable alternative that can accommodate high traffic locations. Paired with the new Mini-Max®2 1-PLY JBT 1,500 foot roll, this combination will result in fewer run outs and less maintenance refill trips, allowing maintenance staff to focus on more important tasks.

NOIR offers a fresh new coordinated look for Kruger Products' main dispenser line that captures the sleek and modern look associated with European designs. "Our generic line of products are an economical choice for those who want reliable dispensers. The NOIR line combines functionality and a unique modern design that complements any décor," says Candido.

The launch of these premium dispensing systems is a part of what the AFH Division calls Performance In Every FibreTM, which focuses on the company's commitment to keeping product quality, customer service and business optimization factors (like cost-in-use modeling) at the forefront of their business. The dispensers are available across Canada and the United States.

A key component of Performance in Every FibreTM is business optimization, which includes sustainability. At Kruger Products, sustainability is a core part of doing business. In 2010, the company launched Sustainability 2015, its five-year initiative to reduce its environmental footprint. In line with this commitment, the AFH Division offers one of North America's largest portfolios of EcoLogoM-certified (made with 100% recycled fibre containing a high percentage of post-consumer material) and Forest Stewardship Council® (FSC®)-certified tissue and paper products. Kruger Products is also a proud partner of Earth Day Canada (EDC), where EDC helps facilitate Kruger Products' efforts to reduce the impact of their operations and encourage environmental values and initiatives among Kruger Products' varied stakeholders.

For more information on the MIniTitanTM2, the Stanless Steel collection, NOIR or any other dispensing system solution, visit Kruger Products at booth #4204 at ISSA/INTERCLEAN Chicago 2012 or online at

About Kruger Products L.P.

Kruger Products L.P. is a leading towel and tissue manufacturer serving the Canadian and American consumer and away from home markets. The AFH Division serves most major industries with its product line up that includes such well-known brands as Embassy®, White Swan® and Esteem®. Its leading consumer brands include White Cloud®, Cashmere®, Purex®, SpongeTowels®, Scotties® and White Swan®. Through Sustainability 2015, Kruger Products set quantifiable targets for improving its environmental performance. For more information, visit

Image with caption: "Kruger Products' Mini TitanTM2 - the smallest dispenser on the market and can hold the longest roll towel (White Swan 1,200ft) - combines touchless operation, controlled dispensing and a refined design to save you time, money, resources and help build your brand image. (CNW Group/Kruger Products L.P.)". Image available at: