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Cascades Moka tissue wins bronze at International Business Awards best new product or service of the year in b2b products category

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Cascades Moka tissue wins bronze at International Business Awards best new product or service of the year in b2b products category

August 28, 2013 - 10:41
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WATERFORD, NY, Aug. 19, 2013 (Business Wire) -Cascades today announced that its Cascades Moka 100-percent recycled unbleached bathroom tissue has been honored with a bronze Stevie Award in the prestigious International Business Awards (IBA). Honored in the "Best New Product or Service of the Year-Business-to-Business Products" category, the commercial tissue, with its beige color, was praised by offering uncompromised softness and hygiene qualities with a recipe that significantly reduces environmental impact.

"Our Cascades Moka bathroom tissue is a true example of what innovation and care for the environment can bring to a marketplace hungry for products that are kind to the environment," said Suzanne Blanchet, Cascades Tissue Group CEO. "Practicing sustainability is in our DNA at Cascades and guides everything we do."

Cascades will receive its award on October 14 at a gala event in the W Hotel in Barcelona, Spain. This is the second time in recent years that a Cascades product has won a Stevie Award. Cascades Antibacterial won a 2011 Stevie Award for Best New Product in the Health Category.

Innovation at the Service of Environment

In addition to eliminating chemical whitening, Cascades Moka tissue paper is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of which is post-consumer material and 20 percent is recovered corrugated boxes. A detailed life cycle analysis confirmed the clear advantage of this recipe, as it has an environmental impact 25 percent smaller than Cascades traditional recycled products, which are whitened without chlorine. The product's innovative nature was honored before, as it won Gold level from the Green Manufacturer 2013 Product Innovation Awards and a Novae Competition Eco-Design Award in 2012.

Earlier this year, Cascades extended the Cascades Moka product line with facial tissue based on the success and growing demand of this innovative bathroom tissue.

About the IBA

The International Business Awards are the world's premier business awards program. All individuals and organizations worldwide - public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2013 IBAs received entries from more than 50 nations and territories. Nicknamed the Steviesfor the Greek word for "crowned," the awards will be presented to winners at a gala awards banquet at the W Hotel in Barcelona, Spain on October 14.

About Cascades Tissue Group

Cascades Tissue Group is a division of paper manufacturing and packaging leader Cascades Canada ULC (CAS Toronto Exchange), a pioneer in recycled paper manufacturing. The division has 18 mills spread throughout North America, including 10 in the United States. Its towel and tissue products are generally considered single-use goods - a fact motivating Cascades to remain an industry model of forward-thinking manufacturing, sustainability and innovation, as its value-added products won this year renowned awards such as the Green Manufacturer Product Innovation Awards and the Edison Awards.

1 The beige color of Cascades Moka products is a trademark of Cascades Canada ULC.