Tissue and towel producers and customers moving toward light brown paper to go green

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Tissue and towel producers and customers moving toward light brown paper to go green

January 24, 2012 - 09:31
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NEW YORK, Jan. 24, 2012 (Wall Street Journal) -When consumers see brown they think green, say companies that sell products like paper towels, napkins and diapers.

Dunkin' Brands Inc. and Target Corp.'s in-store cafes among other chains have made the switch from white to brown napkins. Next week, Cascades Tissue Group is trying what marketers long considered the unthinkable: brown toilet paper. It is pitching beige rolls, dubbing the product "Moka."

Brown paper products are becoming an obvious way for consumers to show that they care about the environment.

Wall Street Journal - To Scream Green, Dyeing Paper a Light Brown

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