Cascades Tissue Group launches Cascades Elite hardwound roll towels

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Cascades Tissue Group launches Cascades Elite hardwound roll towels

November 18, 2011 - 09:17
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WATERFORD, NY, Nov. 18, 2011 (Business Wire) -North America's fourth largest producer of towel and tissue paper, Cascades Tissue Group, announces the launch of Cascades EliteTMhigh-end hardwound roll towel, a first-of-its-kind product now available to the Away-from-Home market.

The Cascades Elite hand towels are made with an innovative manufacturing technology, Atmos, used exclusively by Cascades in North America. Originally developed by Voith Paper's Tissue Process Technology Center in Brazil, this "TAD equivalent" (TADe) process produces a soft feeling, strong and absorbent paper requiring fewer sheets to do the job. Voith's Atmos yields a product similar to the fluffy and absorbent towel offerings made with Through-Air-Dried (TAD) technology, which utilizes mostly virgin fiber. Unlike TAD, however, Voith Atmos can work with 100 percent recycled fiber and less chemical products, making for a unique and innovative solution to manufacturing premium toweling paper with a lower environmental footprint.

Cascades' TADe technology also generates 35 percent fewer greenhouse gas emissions than conventional TAD products. The company's responsible resource management is further proven through its chlorine-free whitening process, which uses 80 percent less water than the North American paper industry average.

"Since its foundation, and well before it became a buzzword, Cascades believed in sustainable development. That is why we have invested in a new TAD-equivalent technology, which enables us to produce premium products, while being even more mindful of the environment", stated Suzanne Blanchet, President and Chief Executive Officer of Cascades Tissue Group.

Compatible with Cascades Tandem® Dispensers

The unique TADeTMCascades Elite hand towels complement the Cascades Tandem® series of hand towel dispensers, designed to deliver maximum value, durability, ease-of-use and respect for the environment. The system's features include a controlled paper release, which greatly reduces consumption, and an end-of-roll transfer system that eliminates stub roll waste and allows for a customizable advertising window. New to the Tandem dispenser family is the stainless mechanical No Touch, whose high-end aesthetics perfectly suits the new Cascades Elite towels and make for an ideal combination for class-A installations, high-end establishments or any other locations where image is important.

Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fiber. The Company employs close to 11,000 employees, who work in more than 100 units located in North America and Europe. Its management philosophy, its years of experience in recycling and its continued efforts in research and development are strengths that enable Cascades to create new products for its customers. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS.