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Cascades extends Moka tissue line with launch of unbleached, 100% recycled facial tissue

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Cascades extends Moka tissue line with launch of unbleached, 100% recycled facial tissue

April 09, 2013 - 02:16
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WATERFORD, NY, April 9, 2013 (Business Wire) -North America's fourth largest producer of towel and tissue paper, Cascades Tissue Group, today announced an extension of its Cascades Moka line with the launch of the first-ever, unbleached, 100 percent recycled, environmentally preferable facial tissue. This new beige-colored facial tissue unique to Cascades-one of the softest of its kind on the market-follows the award-winning, January 2012 launch of the Cascades Moka bathroom tissue, which created a new category of bathroom tissue that quickly sold through its initial inventory and is now a growing category for the company.

Just like its bathroom tissue predecessor, the new Cascades Moka facial tissue is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of which is post-consumer material and-significantly-20 percent recovered corrugated boxes. Its production is also offset with 100 percent Green-e® certified renewable wind electricity and releases a minimum of 30 percent less greenhouse gas (CO2) than what is used in traditional white recycled tissues. Cascades Moka also holds certification with EcoLogo, Green Seal and the Chlorine Free Products Association.

Ultimately, it offers commercial purchasers the highest hygienic qualities and softness while significantly reducing the environmental impact that's commonly associated with manufacturing a single-use product. A detailed life cycle analysis of the pulp mix of the Cascades Moka undertaken by the company revealed a 25 percent reduction in overall environmental impact when compared to the pulp mix used in its traditional Cascades' 100 percent recycled fiber facial tissue.

"Based on the success of the Cascades Moka bathroom tissue, we believe people will adopt this product unique to Cascades, if color is the only thing they're giving up," said Suzanne Blanchet, Cascades Tissue Group president and CEO.

Nearly 400,0001 tons of facial tissue are used annually in the U.S., of which 53 percent is made from virgin fiber sources2. Cascades estimates that if a complete swap was made to their environmentally preferable 100 percent recycled facial tissue, it would save 3.5 million trees annually.

Beige colored facial and bathroom tissues are trademarks of Cascades Canada ULC.

About Cascades Tissue Group

Cascades Tissue Group is a division of paper manufacturing and packaging leader Cascades ULC (CAS Toronto Exchange), a pioneer in recycled paper manufacturing. The division has 18 mills spread throughout North America, including 10 in the United States. Its towel and tissue products are generally considered single-use goods - a fact motivating Cascades to remain an industry model of forward-thinking manufacturing, sustainability and carbon avoidance.

1 US Tissue Monthly Data (RISI September 2012).

2 Metafore, The Fiber Cycle Technical Document, Metafore Summary Report, March 2006.