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Americans’ love of paper towels is not sustainable, critics warn, as sales rise

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Americans’ love of paper towels is not sustainable, critics warn, as sales rise

October 26, 2021 - 17:56
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NEW YORK, Oct. 26, 2021 ((From the web)) -Americans have a great fondness for paper towels. Nearly every U.S. household uses them to clean up spills and wipe down surfaces. Indeed, shoppers around the country spend about the same amount on the product as the rest of the world combined.

Throughout the pandemic, U.S. consumers have bought even more. Sales of paper towels climbed to $3.45 billion during the first half of 2020, up 28% compared to the first half of 2019, according to data platform NielsenIQ. Demand has softened since then, but remains higher than before the outbreak.

“We continue to see surges in consumption and consumer purchases as different concerns in the external environment ebb and flow,” said Janette Yauch, brand vp of Bounty paper towels and Puffs facial tissues at Procter & Gamble.

AdWeek - Americans Love Paper Towels. Critics Warn the Relationship Isn't Sustainable

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