AMMAN, Jordan , Oct. 17, 2021 (Press Release) -Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturer of hygienic paper products, has reaffirmed its commitment to consumers in the region with the installation of the cutting-edge Gambini line at its Abu Dhabi production facility, a move that has upgraded its paper product capabilities and taken its investments in the country above US$ 136 million.
The US$ 8.2 million investment comes on top of previous investments in a paper mill, converting facility, warehouses and administration offices in the UAE. It is the latest example of Fine’s dedication to innovation and production excellence, highlighting the company’s bold commitment to investment in quality products in spite of the Covid-19 pandemic which has impacted manufacturing and business growth all over the world.
The highly advanced machine incorporates state-of-the-art AIR MILL technology and a process which reduces pulp and paper while improving the quality of the products, offering higher absorbency, enhanced softness, and higher strength.
James Michael Lafferty, FHH’s CEO said: “The global situation has affected businesses around the world, but where others have scaled back or halted investments, Fine is prepared and determined to continue moving forward and face this obstacle head-on, while keeping in mind the future of the world after the Coronavirus crisis has been resolved.
“We are here to stay and committed to our investments in innovative technology to upgrade our products to give our consumers even greater quality and value, and differentiate the Fine brand across all markets we operate in.
“Our consumers in the GCC market are highly educated in terms of their purchasing habits; when they buy hygienic products, they look for the highest quality and best standards, in terms of sterilization, cleanliness and performance, which is why we are proud to be bringing one of the most advanced machines in the industry that will not only serve our customers in terms of offering high-quality products, but will also give them more value than ever before by allowing them to use toilet paper and paper towels effectively.”
The new Gambini line will upgrade production in the toilet and kitchen towel categories, enabling Fine to provide consumers in the region with higher quality products.
The Gambini machine will enable Fine Hygienic Holding to change the embossing patterns - the designs engraved on the paper itself - on its toilet paper and paper towels, significantly increasing the strength and absorbency of the paper, for a truly unbeatable performance.
Consumers will also be able to achieve the same level of sterilization and protection they expect from Fine products while enjoying a more premium product giving them the most value for their money.
The Group’s latest investment helps Fine further differentiate its products from competitors, deliver premium, value-packed products across the GCC markets, and also open up new job opportunities, further supporting a growing economy in the area.
The newly upgraded toilet paper and paper towels are set to launch in October, first in the UAE and then into the GCC markets and Levant in order to give all consumers across the MENA region a chance to experience the benefits of the new products.