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Arkhbum Tissue Group's Soffione toilet paper holds third position with 4% share at Russian market of sanitary and tissue products at end of 2020

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Arkhbum Tissue Group's Soffione toilet paper holds third position with 4% share at Russian market of sanitary and tissue products at end of 2020

April 28, 2021 - 05:55
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Novodvinsk, Russia, April 28, 2021 (Press Release) -Based on the results of Nielsen research agency (Nielsen Holdings PLC, USA is the largest independent company holding a marketing measurement in basic goods industry, media measurement and consumers research), the share of Soffione™ toilet paper produced by Arkhbum Tissue Group (Vorsino industrial park, Kaluga region, part of Pulp Holding Group) is 4% at the Russian market of sanitary and tissue products (indicator is volume) at the end of 2020.

According to the research among the companies producing branded products, the first position belongs to the leader of paper products market - Essity (Zewa brand), second position – Hayat (Papia and Familia brands). The third position belongs to Arkhbum Tissue Group (Soffione brand).

The Arkhbum Tissue Group company considers this a good result in such a short period of time, taking into account the high competition in this category. We will remind, that the Zewa brand appeared on the Russian market in 1997, Papia and Familia - in 2015, Soffione - in 2019.

According to Arkhbum Tissue Group estimates, the capacity of the Russian sanitary and tissue products market at the end of 2020 amounted to 590 thousand tons, 440 thousand tons of which are goods for household consumption (Fast moving consumer goods, FMCG) and 150 thousand tons are goods for professional consumption outside the home (Away from home, AFH).


Arkhbum Tissue Group LLC (Vorsino industrial park, Kaluga region) – the largest investment project of Arkhangelsk PPM JSC. Its value is estimated over 30 billion rubles.

Nowadays, the company sales successfully its own branded Soffione products all around Russia.

We will remind that the production capacity of the 1st line of the new Arkhbum Tissue Group plant is 70 thousand tons of sanitary products per year with the prospect of increasing up to 210 thousand tons of sanitary products per year.

Arkhangelsk PPM was founded in 1940.

It is one of the European leaders for the production of containerboard and pulp.

The only APPM shareholder is Austrian company Pulp Mill Holding GmbH.

The company develops not only due to the increase of high quality products production, but also due to the share growth of products high level processing inside the group of companies: sanitary and tissue products, corrugated package and consumer paper package.

APPM sees its main goals as consistently reducing the negative impact of production on the environment by introducing the best available technologies, taking care of staff and developing the territories of its operation.

APPM is a national leader in the international climate rating CDP (The Carbon Disclosure Project - an international project on disclosure of data on greenhouse gas (GHG) emissions