ATLANTA, July 20, 2020 (PRNewswire) -Veritiv today launches Vine, providing customers the packaging design quality and agility of a branding firm with the sourcing strength of a leading distribution company. Vine and its experienced team, backed by Veritiv, a Fortune 500 packaging leader, bridge the gap between ideas and execution, pairing innovation and design creativity with testing and supply chain expertise.
The demands on packaging have never been greater. Products must be shelf-ready, functional, environmentally friendly, and provide protection to ensure they arrive at their intended destination intact and undamaged. Packaging has also become a strategic brand asset. If done properly, packaging provides brands a direct line of communication to the consumer. Vine partners with startups, mid-size and Fortune 1000 companies to identify market and consumer insights and from that develop packaging strategies to help them grow by creating memorable designs from concept to completion. This holistic approach gives Vine's customers a distinct competitive advantage in the development and execution of their packaging strategies.
By offering an end-to-end solution, Vine formalizes the best in packaging strategy, design and manufacturing-ready solutions with a broad array of materials from leading global suppliers. Vine has received Amazon's APASS certification and is able to provide packaging testing services to Amazon's sellers, merchants and manufacturers, as well as design services for innovative and functional packaging to meet Amazon's strict standards and create efficiencies through less damage and improved materials sourcing.
With Veritiv's backing, Vine provides clients with access to vast supplier production resources, a worldwide team of material specialists and supply chain experts. Pairing this strength with the visual and structural designers enables Vine to exceed customers' brand requirements, while also achieving their business goals.
"What makes Vine different is that we combine our extensive knowledge of packaging manufacturing, supply chain expertise, and testing capabilities with access to a wide variety of materials and a design-led approach," said Matt Reddington, Director, Global Packaging Design for Veritiv and Managing Director for Vine. "Vine provides customers tailored and smart packaging solutions that enrich customer engagement and drive brand loyalty. We understand the importance and impact of elevating the brand through packaging and can deliver the results our customers demand."
The Vine team draws on Veritiv's long-standing history of providing innovative solutions to solve the toughest challenges in product packaging and fulfillment. Category leaders in retail and consumer packaged goods - including Fortune 100 companies - have relied on Veritiv to deliver customized packaging that brings their businesses' vision to reality.
"For years, our customers have relied on us to handle their packaging design, sourcing and testing requirements," said Mary Laschinger, Chairman and CEO of Veritiv. "The formation of Vine extends our commitment and formalizes our offering to provide solutions from concept to delivery for those companies seeking a compelling and differentiated packaging strategy."
Veritiv Corporation, headquartered in Atlanta and a Fortune 500 company, is a leading North American business-to-business distributor of packaging, facility solutions, print and publishing products and services; and also a provider of logistics and supply chain management solutions. Serving customers in a wide range of industries, Veritiv has distribution centers throughout the U.S., Canada and Mexico, and team members helping shape the success of its customers.