Aurora, Colo.-based All Packaging Co. has shaped itself around the niche of value-added accounts - customers who demand high levels of quality and have a lot of complexity in their work. The company, based in a Denver suburb, has won more than 130 design awards in the last 13 years alone, positioning itself as one of the top structural design folding carton converters.
Although entrepreneurs tend to squabble over the exact ingredients needed, most will agree that a formula is definitely necessary for any business to succeed - or the success it does achieve is sure to be fleeting. This is especially true when a business concern is trying to survive in the highly-competitive and increasingly shrinking world of paperboard packaging.
Box buyers are reducing their supplier base, a trend that is by no means new. The question that passes through the mind of every box making executive nowadays is: What if yet another one of my major customers tells me he has to reduce his supplier base? The issues that the buyer will focus on include past service and, more importantly, the ability to maintain or even increase service demands.
A few years ago, a potential new customer for Kansas City, Mo.-based Vanguard Packaging called its president, Mark Mathes, and expressed a desire to upgrade its furniture packaging. Mathes was quick to hop in his car and learn more.