New, environmentally friendly packaging at METRO
By reducing the use of virgin material and introducing recycled material-at a level of 25%-Cascades has lowered the carbon footprint of food packaging.
Opting for EVOKTMis a simple way to help protect the environment.
METRO has adopted the initiative with lots of enthusiasm. "Rethinking packaging is one of our priorities in our Corporate Responsibility approach," says Mr. Serge Boulanger , METRO's Senior Vice-President, National Procurement and Corporate Brands. "We're very pleased to contribute to the best practices by becoming the first national brand to use EVOKTMin all our stores in Quebec ."
Replacing regular packaging with EVOKTM-which contains recycled material-enables METRO to reduce Quebec's greenhouse gas emissions (GHG) by some 600 tons. That's roughly the equivalent produced by 200 compact cars.
As well as being made with 25% recycled material, the new EVOKTMpackaging debunks a number of popular myths. "Polystyrene foam, which is 90% air, provides us with an undeniable environmental advantage," says Mr. Luc Langevin , President and Chief Operating Officer Cascades, Specialty Products Group. "By replacing a quarter of the virgin material we use with recycled material, Cascades can reduce greenhouse gas emissions by almost 20% compared to it's traditional packaging made with polystyrene foam." At Cascades, the innovation and development of specialized products that respect the environment is key. This is our daily goal and part of our corporate values.
Evoking the value of recycled materials
We named our new product EVOKTMfor a reason. To us, EVOKTMstands for the renewal of materials. Like "evoke," the name means something we conjure up from the past-just like the recycled material and renewable energy that's used to produce our new packaging.
For more information, visit www.cascades.com/evok.
A member of the Cascades Specialty Products Group, the Consumer Product Packaging sector conceives, manufactures and markets packaging products made of molded pulp and plastic and covers the food, hardware and consumer product industries. Its diversified portfolio also includes site furnishings and construction materials made from 100% recycled plastic.
Founded in 1964, Cascades produces, converts and markets packaging and tissue products composed mainly of recycled fibres. Cascades employs close to 11,000 employees who work in more than 100 production units located in North America and Europe . Cascades's management philosophy, its more than 45 years of experience in recycling, and its continued efforts in research and development are strengths that enable the company to create new products for customers. The Cascades shares trade on the Toronto Stock Exchange under the ticker symbol CAS.
With annual sales of over $11 billion and more than 65,000 employees, METRO INC. is a leader in the food and pharmaceutical sectors in Québec and Ontario, where it operates a network of more than 600 food stores under several banners, including Metro, Metro Plus, Super C, and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy, and Drug Basics banners.