In the past eight years, Green Bay Packaging's folding carton plant in Green Bay, Wis., has experienced a remarkable customer base transformation. In 1994, most of its clients made ice cream. Today, less than 5 percent of the plant's customers make frozen treats. How did this occur?
I'm not in the sheet feeding business anymore. I'm in the box business. It takes time to build systems that people can understand. Even people I've known in this town my whole life don't truly understand what I've done."