When Harry Voss bought 54-year-old Diamond Packaging in 1965, it had seven employees and did $243,000 in annual sales. In 2002, Diamond Packaging reached $40 million in sales, had 250 full-time employees and up to 150 temporary workers in its contract packaging division.
In the past eight years, Green Bay Packaging's folding carton plant in Green Bay, Wis., has experienced a remarkable customer base transformation. In 1994, most of its clients made ice cream. Today, less than 5 percent of the plant's customers make frozen treats. How did this occur?