For the past 75 years, not only has the economy changed, but the paperboard and packaging industry has greatly changed as the industrial base of the United States has shifted abroad. For any industrial company to sustain itself, a flexible outlook is necessary — as is leadership that is ready to build a strategy to meet a changing environment.
Diversify or die is a blunt but appropriate business philosophy for Bob Mormile Jr. As president of The VT Group, Yeadon, Pa., he operates his flexographic plate-making operation knowing that he must avail himself of new technology. If he doesn't continue to offer services that his competitors can't match, he won't be able to provide jobs for his many veteran employees — jobs that at some point in his career he has done himself.
Starting from plain shipping cartons in 1926, to highly customized graphic packaging solutions today, Carton Service Inc. is a folding carton converter that is dedicated to serving the image-sensitive and quality-oriented marketplaces through customization and creative package design.
Go where the growth is. It's a straight-forward maxim in the business world. But not all companies are willing to commit their financial resources to move quickly enough to take advantage of burgeoning growth opportunities.