STOCKHOLM, Nov. 25, 2015 (Press Release) -How do you get the best out of the tactile properties of paperboard in luxury packaging? That is the challenge of the Recreate Packaging 2016 competition for professional designers and design students around the world. The competition, organised by Stora Enso, is now open for registration until 15 January 2016. The awards will be presented in May 2016.
The Recreate Packaging competition has served as a great platform for developing innovative packaging design since 2012. The previous competitions have raised tremendous interest among both professional designers and students. This time, participating in the competition is even more rewarding, as professionals and students will now be judged in different categories. The first prize in both categories is EUR 5 000. There is also a new prize: the Public Choice Award of EUR 3 000, where the winner will be selected through an open voting on the Recreate Packaging competition website.
Recreate Packaging 2016 focuses on three luxury packaging end-use areas: perfume & cosmetics, champagne & fine spirits and chocolate & confectionery. The materials to be used for the designs include Ensocoat, CKB and Performa Brilliance from Stora Enso’s versatile range of high-quality packaging boards. The entries will be judged by an expert jury consisting of design, packaging and luxury business professionals, and well-known fashion designer Bea Szenfeld.
“We are constantly on the lookout for new ideas in how to use paperboard in an innovative, smart and fun way for luxurious packaging. The focus is on how to utilise the formability and tactile properties of the materials to create a unique consumer experience. The market potential of the design, production readiness and retail and logistics aspects will also be evaluated by the jury,” says Jari Latvanen, Jury Chairman and Head of the Stora Enso Consumer Board division.
Visit the competition website www.recreatepackaging.com to register and learn more about the design brief!
“Luxury isn’t just about the product itself, but about the experience of the packaging that it comes in. A truly luxurious product isn’t just premium to the eye, but also to the touch. That is why tactile is the main inspiration behind this year’s theme – Luxury is Tactile.”