TURNHOUT, Belgium, Nov. 3, 2014 (Press Release) -
Van Genechten Packaging (VGP) has just released its brand-new corporate identity. Classy black, white and gold, the new identity is both modern and timeless and establishes a new, solid foundation for the European independent leader in folding carton packaging to face the many challenges ahead with smart confidence. However, VGP's successful approach - rooted firmly in their customer's needs - will not change. The matching new tagline sums it up nicely: Outstanding packaging. Driving business.
A website that sets new standards
Professionals looking for packaging solutions online will be surprised when they discover VGP's new website. It translates the company's positioning into both content and design - while putting the visitor first. With detailed packaging expertise shared for different markets and different solutions, plus a separate section for premium brands, this website simply stands out. The online innovation centre enables visitors to stay up-to-date with folding carton packaging that pushes boundaries. Visit the website at: www.vangenechten.com
Leading the way in the 21st century
"Our new identity really represents our offering today: an outstanding company with outstanding people who deliver outstanding folding carton packaging," says Lorenzo Delorenzi, VGP's CEO. "We're applying the best knowledge and the best technology to make our customers' products stand out and help them generate more business.
This style shows that we are a well-known international player with a long tradition. It highlights the fact that we deliver absolute quality in both innovative ideas and mass production packaging."
From flyers and brochures to e-mails and fair booths, the new identity will be everywhere soon.
About Van Genechten Packaging (VGP)
VGP is an independent industrial group with headquarters in Turnhout, Belgium. It consists of 10 folding carton factories in 7 countries, leading the European consumer goods industry with printed folding cartons, microflute and other packaging solutions. With an annual turnover of €300 million, the group converts more than 200,000 tons of cardboard each year and employs 1,500 people.
Trusted by blue-chip companies and multi-awarded by industry specialists, VGP is widely known for both pushing and setting standards in tailor-made folding carton packaging solutions that drive business, while being sustainable and innovative on all levels.