Every year, the most inventive and effective packaging solutions receive a prestigious WorldStar from the World Packaging Organisation, in a global competition that has been running since 1970. Previous winner STI Group has once again impressed the jury to win this highly coveted award.
STI Group's award-winning packaging concept was developed for international coffee and tea company, D.E. Master Blenders 1753.
Beautiful, functional and 100% natural
Tea drinking is not just about the product, it's about the whole ritual - from preparation to consumption. With selected Pickwick flavours now available in single packs, opening the package has become the essential first step in creating a special tea experience.
Capturing the concept of functional beauty, these distinctive single packs with their clever leaf-shaped opening tabs clearly communicate that they contain something special. Protection during transport and storage is critical to keep the packs looking so inviting, so they are placed into a divided tray and enclosed in an offset-printed consumer pack. Both the individual and the consumer packaging are manufactured from sustainable FSC-certified raw materials, reflecting the natural speciality teas inside.
265 submissions from 37 countries
Packaging solutions can only enter the international WorldStar competition if they have already won recognition in a national packaging competition. STI Group's unique design stood out among the 264 entries received from 37 countries this year, and will be celebrated at the awards ceremony on 19th May 2015 in Milan, Italy.