The international jury selected no less than two submissions from Panther Packaging which had already won prizes at national level, namely the tasting station for the Nestlé brand Dolce Gusto, which had won the Superstar award, and the in-pack lift which had won the special prize at the Golden Flute awards presented by the VDW (Verband der Wellpappen-Industrie e.V. - Association of the Corrugated Board Industry).
The so-called PromoThek secondary placement for tasting and demonstration applications at the P.O.S. has convincingly proved itself in practice for Dolce Gusto. The success of this sales-promotion tool is attributable not only to its visual appeal and eye-catching design but also its ingenious and convenient construction which facilitates the work of field representatives. Thanks to its clever internal design, it is almost self-erecting and can therefore be set up for use in the shortest possible time. Laterally integrated drawers and a storage compartment round off the tasting stand and provide space for individual accessories. The strong presentation surface can support up to 20 kg of the most varied products. Multiple refills can be carried out without creating any problems and dismantling and re-erection for re-use at the P.O.S. is possible at any time on account of the PromoThek's robust construction.
"We are absolutely delighted about the award of the WorldStar which Panther Packaging won for the development of the Dolce Gusto tasting stand and warmly congratulate Panther on their success. During the course of the development of the stand, our company was able to share in the professionalism and creativity of Panther's development centre. The results exceeded our expectations. The tasting stand is an important instrument in promoting our sales targets in this market segment. We are very proud of the fact that your company has won this prestigious and important prize with our product", emphasized Eckhard Nienierza, Corporate Purchasing ND-ECM at Nestlé Deutschland AG, when congratulating Panther following the announcement of the WorldStars winners.
The PromoThek became a real shoppers' magnet as a result of its full-surface printing and brand-specific die-cut topper, which are precisely those features which distinguish the tasting stand for Dolce Gusto. The damp-resistant coating applied to the working surface is a prime feature, so that the tasting stand maintains its visual and functional efficiency even over longer periods of use. Panther can of course provide product- or advertising-specific finishes for other versions of the stand on request.
Big launch crowned with the packaging world's most prestigious award
The second WorldStar was awarded to Panther Packaging for the development of the HebeBühne (In-pack Lift), a corrugated board packaging unit which features an internal lift for the packaged product. A special mechanism securely holds the packaged contents in position. On folding down the packaging's two side flaps, the lift raises the product out of the packaging. In a similar manner to the function provided by typical jewellery boxes, this type of presentation is also ideal for packaging smaller plants. And the clever part is that the plant pot is already integrated. However, the in-pack lift also plays a starring role for a wide range of other products. As soon as the side flaps are folded down and the product elevated, it can be conveniently and easily removed from the packaging.
Security, functionality (for example also with the practical carrying handle) and the surprise effect are all unified in this innovative packaging solution. At the same time, the external surfaces offer plenty of space for decorative and brand-specific printing, which at Panther is implemented using any desired printing technology, from digital printing to flexo-direct printing, flexo-preprint or offset printing, depending on client requirements.
The in-pack lift is especially effective for the presentation of non-food products. Fitted with the same technology, a case has also been designed by the developers at Juiceful Things; that packaging is ideal for electronic or gift articles. And not least, this type of packaging can be used in a similar way to a jewellery box to permanently store the contents.