BillerudKorsnäs' white cartonboard for Innis & Gunn's Highland Ale in the UK

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BillerudKorsnäs' white cartonboard for Innis & Gunn's Highland Ale in the UK

July 20, 2015 - 14:45

Warren, the UK's leading independent carton & graphical board and paper stockist, has announced that BillerudKorsnäs White cartonboard has been used to tremendous effect to provide a packaging solution for Innis & Gunn's limited edition Highland Ale.

Stocked and distributed in the UK exclusively by Warren since 2000, BillerudKorsnäs White cartonboard is the flagship cartonboard of the Swedish packaging producer, with its usage ideal for luxury brand packaging due to its combination of strength, shape ability and printability.

Innis & Gunn have discovered over time that the key to imparting the great depth of flavour into their products lies in finding a perfect match between beer and the oak that they choose. After that, it's a rare combination of the brewers' time-served expertise and the patience and respect they have for the mystical process of oak maturation. Given the pride they take in producing their product, they wanted to ensure the packaging for it exhibited the same high standards and wanted a perfect match between the board and their product.

It was with this in mind that they worked with British carton converter, Quantum Print & Packaging, and together with Warren came up with the design idea and product that would provide both the stand out shelf appeal and protection needed.

Commenting on why BillerudKorsnäs White cartonboard was the product of choice, Quantum's Joint Managing Director, Giles Foden, said, "Not only did we need a board with good strength and rigidity, but the product had to be versatile enough to allow the sort of reverse side printing demanded on this job. I would also like to credit Innis and Gunn for having the imagination to use this particular design to deliver the maximum impact."

Commenting on the impact of BillerudKorsnäs White on this job, Warren Managing Director, Kieran Ferguson, stated, "It really doesn't surprise me at all. BillerudKorsnäs White is well known for providing a high quality solution in both the packaging and graphical markets and I'm delighted both Quantum and Innis & Gunn have found the product to be an ideal choice."

Thanks to its strong, virgin fibres, BillerudKorsnäs White gives optimal possibilities for creating and designing packaging for maximum functionality and strong visible impact. Options highly valuable to any packaging designer or brand owner.

BillerudKorsnäs White is a cartonboard with a unique combination of extreme formability and outstanding print surface. It is triple coated and made out of 100% virgin fibres (double coated on the top side and single coated on the reverse side). Therefore making the cartonboard well suited for products where design, shape and graphics work together to provide the highest possible visual impact.

BillerudKorsnäs White is produced at the Frövi mill in Sweden. The mill has both Chain of Custody according to Forest Stewardship Council (FSC®) and The Programme for the Endorsement of Forest Certification (PEFCTM) certification schemes.

BillerudKorsnäs White combines high formability and an exclusive printing surface in a way that is unique on the market. It is the ideal choice if the aim is to have the highest possible consumer impact. This makes it a product that is suited for the production of premium products for Health and beauty, perfume, luxury beverages and exclusive confectionery.

So, whether you're a packaging designer or brand owner, BillerudKorsnäs White is the first choice for luxury brands allowing you to create packaging with maximum functionality, strong visual impact and outstanding quality.

BillerudKorsnäs White is available in a variety of weights - 220, 235, 255, 270, 290, 315, 340, 370, and 400 gsm.

BillerudKorsnäs White is available exclusively in the UK from Warren's Leicester distribution centre, which is renowned for its great service levels, together with Warren's knowledgeable and experienced team. Pallet stock will be held in every caliper produced for BillerudKorsnäs White, so delivery can be made next day from Warren's Leicester warehouse. In addition, Warren can also offer and express service where orders can be cut to size from reel stock, and made available for delivery within 4-7 days.

About Warren:

Warren is the UK's leading, independent carton board and graphical board stockist, paper stockist and board converter.

Established in 1976 and operating from an 112,000 square feet warehouse in Glenfield, Leicestershire and a 42,000 square feet converting facility in West Bromwich in the West Midlands, the company employs 39 staff and has sales in excess of 25,000 tonnes per annum with a £22 million turnover.

As an independent company Warren is able to offer a broad range of quality products with FSC® and PEFC Chain of Custody certification from the world's leading manufacturers; products for use in carton converting, commercial and graphical print, point of sale, beer mat board and rigid boxes. The converting facility provides reel-to-sheet, rewinding and guillotining services.

The company's customer base ranges from paper merchants, commercial and general printers and carton convertors throughout the UK and Europe.

Warren's significant investment in technology enables the company to provide instant ‘real time' stock level and stock availability information for sheet stock, reel stock and ex-mill. In order to assist customers in managing a ‘just in time' supply, the company is also able to hold stock in storage - short and long term, as well as offering re-packing, pallet inversion and bulk-breakage.

The Leicester site is ISO 14001 certified, an Investors in People employer since 1998 and a member of UKWA (the United Kingdom Warehousing Association).