Sculpting The Model Brand

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Sculpting The Model Brand

January 31, 2003 - 20:00




Switzerland-based Model Emballages is leading the Model Group's walk down the runway into the value-added packaging market. The group, consisting of 21 European companies, is broadening its scope beyond standard corrugated board and box packaging with its Switzerland plants piloting the way.

With the close proximity of the Bobst headquarters, training is readily available for the Model Emballages crew on new purchases, like the Pacific folder-gluer.
With the close proximity of the Bobst headquarters, training is readily available for the Model Emballages crew on new purchases, like the Pacific folder-gluer.

The company promotes itself as a packaging supplier and a logistics partner in the internal process chains of packing plants. Its goal is to optimize the entire supply chain and to support customers with planning, early activities, creativity, and profitability for the added value.

In addition to the company's sheet and converting operations, the group also has several pack shops located strategically across Europe. The group has five pack shops in Switzerland, which has increased the mobility of the product and the boxes created for it. "The logistics have improved tremendously," says Philippe Cottet, Model Emballages sales and marketing manager. "The product goes from our plants straight to the store shelves now."

The Model Design

The Schelling family opened the Switzerland box plant in 1966 in Moudon. The family-owned Model Co. bought the modernized facility in 1986. Nestled on the Bern/Lausanne city boundaries, Model Emballages delivers to the ever-growing agricultural and food-processing industries in Switzerland.

One of Model Emballages' largest customer bases is the famed Swiss chocolates industry, including Nestl Other primary customers come from the booming beer and wine industries in the area.

High-graphic displays are a growing market for Model Emballages, particularly in the growing point-of-purchase market.
High-graphic displays are a growing market for Model Emballages, particularly in the growing point-of-purchase market.

Due to the specialized nature of displays, Emballages' primary business, the average runs are about 3,500. The plant only produces about 2,500 different boxes for its 1,000 customers.

The company can produce B-, C- and E-flute and BC and EB doublewall for its boxes, displays and pattern-cut products. One important facet of Model Emballages' production is supplying Swiss and French plants with corrugated sheets.

In order to keep on top of the point-of-purchase market in Switzerland and France, Model Emballages uses the latest technology in printing presses and inks.
In order to keep on top of the point-of-purchase market in Switzerland and France, Model Emballages uses the latest technology in printing presses and inks.

The Model Tools

Model Emballages is using its extensive Bobst and Martin printing machinery to help achieve its goal of achieving more value-added. The masterpiece of Model Emballages' operations is its Bobst Masterflex 160 flexographic printing press. The Model plant, located a short distance from Bobst's Lausanne headquarters, was one of the first plants to install a Masterflex, says Alain Grivel, product support manager, Bobst corrugated products.

"There are many small businesses in Switzerland," Cottet says. "For that reason, we have not had any success with preprint here. We reach such great quality with the Masterflex's post-print capabilities."

The plant has two Martin flexo folder-gluers in operation and has plans for additional machinery with its growing business.
The plant has two Martin flexo folder-gluers in operation and has plans for additional machinery with its growing business.

The five-color Masterflex prints high quality at high output levels, perfect for Model Emballages' display business. The Masterflex's short job changeover times, due to its cassette system, help Model Emballages increase productivity while producing short runs. The French Technical Association of Flexo Printers awarded Model Emballages a Superflexostar award last fall for a box created for Nestl printed on the Masterflex.

Other key components of the Model design include the Pacific 1.7 folder-gluer and its SPO 203-A Matic Autoplaten® diecutter. The company also has two Martin flexo folder-gluers and a Roda caser, in addition to its other Bobst printers.

The Martin 618 flexo folder-gluer was designed for efficient production of short orders with only two operators, something Model Emballages finds very appealing.

One problem Model Emballages is finding with installing the newest technology is the lack of advanced operators running the machinery. "It's a real problem finding good people to run the machines," Cottet says.

Model Emballages was one of the first plants in the world to install Bobst's Masterflex flexographic printing press and now it is the key component of its business.
Model Emballages was one of the first plants in the world to install Bobst's Masterflex flexographic printing press and now it is the key component of its business.

At least one operator per machine is trained and has high-tech machinery experience while there are two assistants per piece of machinery. With Bobst's headquarters so close, Model Emballages often trains its operators there. The cooperative partnerships Model has formed has proven to be one of its most important success factors.

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