POPAI's annual OMA competition recognizes the most innovative and effective retail promotions. Approximately 500 entrants from more than 100 companies were adjudicated in 26 industry categories during this year's competition, held during GlobalShop 2013 in Chicago. Entries were judged on innovation, interactivity, design and the proven ability to lift sales.
Sonoco won three OMA awards, including a Silver award for its Michelin Defender® Tire Demonstrator semi-permanent display and a Bronze award for its Robert Bosch STEEL TECHTMWiper temporary endcap display, both in the services and transportation category, and a Bronze award for its Elizabeth Arden® Justin Bieber Someday fragrance launch temporary etagere display in the drug store retailer category.
"I am very proud of our talented retail merchandising team, which has again been recognized for its ability to work with our customers to create effective marketing solutions," said Jeff Tomaszewski, division vice president and general manager, Sonoco Display and Packaging.