ALPHARETTA, GA, April 25, 2017 (Press Release) -NEENAH Packaging, the premier resource for bespoke and readymade materials for premium, luxury, and creative packaging, announces the release of its pearlized folding board in the city most befitting its unique style.
Attendees at Luxe Pack New York, which takes place May 10 & 11, will have the first opportunity to sample the new lustrous pearl visual NEENAH Packaging has created specifically for beauty, cosmetic and fragrance packaging. They will also have an opportunity to learn how this new offering may be customized to perfectly match a signature brand color, from the palest of pinks to the deepest of greens.
Diane Marchionna, Brand Manager, NEENAH Packaging said, “The new pearl visual was developed in response to requests from leading beauty brands and fragrance houses. Our goal was to create a pearlescent with understated elegance, shimmer, and classic style, something that would provide a perfect backdrop to the most luxurious production techniques, including metallic foils and embossing. After extensive development, research and testing we think we’ve achieved that goal. We hope attendees will stop by to see the finished result, and what the team has accomplished.”
NEENAH's readymade packaging portfolio includes rich colors, unique textures, decorative finishes, and unrivaled performance on press and in the converting process. “Our packaging portfolio offers the range of creative options our customers need,” said Marchionna.
NEENAH Packaging specializes in custom colors. Highly trained paper scientists can match virtually any brand color, finish, weight and special size to perfection. A complete library of embossing patterns is also available for special projects. “We welcome the challenge to create bespoke solutions,” she said.
“The options to reflect a brand’s unique characteristics are now more extensive than ever,” said Marchionna. “We strive to continually bring brand owners and package designers a steady stream of new creative options to help express their brand’s unique persona.”
About NEENAH Packaging
NEENAH Packaging, provides unique and sustainable packaging papers and custom solutions for premium packaging. Its range of colors and textures—for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips—inspire visually and create a high touch tactile connection. NEENAH Packaging enables leading and emerging brands in cosmetics and fragrances; wine, spirits & craft beer; retail and more to deliver on their brand’s promise. Neenah was the first in the packaging industry to offer a premium 100% PCW board. NEENAH Packaging welcomes custom inquiries.
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is now proud to offer a portfolio of 100% paper based flexible and rigid wide format products perfect for retail, tradeshow and many other end-use applications.