Menasha's gold-winning Excedrin Power Wing was bestowed a platinum award after receiving the highest score in its category. The promotional solutions leader received four gold, eight silver and five bronze awards in five of eight retail channels, including Consumer Electronics, Drug, Mass Merchandisers, Specialty and Supermarket/Grocery.
Menasha's entire list of gold-winning displays includes:
- Excedrin Power Wing, created for GSK Consumer Healthcare
- Norelco/Sonicare Holiday Floorstand, created for Philips Consumer Lifestyle
- Coppertone Summer Split Endcap, created for Bayer Healthcare
- Werther's Caramels Speed Table, created for Storck USA
"Menasha is honored to be recognized with 18 DOT Awards for our exceptional retail merchandising solutions," said Dennis Bonn, vice president of marketing for Menasha Packaging. "We take great pride in creating award-winning in-store tactics and campaigns that are innovative, engaging and effective, allowing our customers to stand out, connect with shoppers, and ultimately, win at retail."
A total of 120 entries competed in the final judging this year. Leading consumer product marketers and retail executives judge the entries using the "4Cs of Effective In-Store Activation" criteria-how well each entry Commands attention, Connects with shoppers, Conveys information and Closes the sale. DOT recognition is awarded at four levels: bronze, silver, gold and platinum. One of the platinum winners is then chosen as the year's recipient of the prestigious "Best of the Times" award.
All DOT Award winners were announced on October 14, 2015 at the Design of the Times Awards Reception & Ceremony during the 2015 Shopper Marketing Conference & Expo. The Shopper Marketing Conference & Expo is the world's largest gathering of shopper and retail marketing professionals, and is produced by the Path to Purchase Institute.
Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 3,300 employees at locations in North America. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack-out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States and Canada, the company's mission is to help its customers protect, move and promote their products better than anyone else.
About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation's products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America's oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 5,200 employees in more than 80 facilities in North America, Europe and Asia.