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Menasha Packaging introduces ‘revolutionary’ pressure seal blister card as alternative to heat seal

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Menasha Packaging introduces ‘revolutionary’ pressure seal blister card as alternative to heat seal

August 29, 2013 - 08:26

NEENAH, WI, Aug. 29, 2013 (Press Release) -Menasha Packaging's new X Card, a revolutionary carded blister packaging, is helping customers speed up production, use less energy and reduce costs.

Unlike most current heat seal trapped blister packs, X Card eliminates the heat and dwell time by using a patent-pending cohesive application system that simply requires pressure to seal. The result is a highly efficient and environmentally friendly alternative to heat seal.

"X Card is a labor-saving solution that will streamline operations and dramatically increase throughput," says Jerry Hessel, Executive Vice President of Business Development for Menasha Packaging. "We've seen production speeds double for some customers, while greatly reducing their total system costs of packaging."

X Card also has many benefits for companies seeking sustainable packaging solutions, including:

  • Reduced energy consumption due to quicker production and no heat use
  • Corrugated materials that are at least 65 percent recycled
  • Greater recyclability since blisters emerge free from paper and glue residue
  • Converting done under one roof
  • SFI certification for all paper products to ensure consistency

Carded blister packaging is often used in club stores and to group products together, such as cosmetics or special promotional items. The X Card blister system helps protect these products during transportation and display. The high-quality materials used to create X Card also enhance packaging graphics and provide a large billboard space help communicate product features and benefits.

"Menasha's X Card blister system provides consumer packaged good companies the right combination to sell more product on shelf," says Dennis Bonn, Vice President of Marketing for Menasha Packaging. "We will be able to service different customer segments with X Card and offer a more competitive blister card system to our current customers."

X Card can be produced using a variety of substrates, from economy to upscale. It's minimum size requirement is 10" x 7.5", but the size can be customized. Typical club pack blister card sizes are 11" x 9" and 13" x 15".

Menasha's promotion of X Card stems from a license and supply agreement with Excel Retail Solutions, LLC.

Images of the X Card are available upon request.

About Menasha Packaging

Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation, and it has more than 2,300 employees at locations nationwide. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers and material handling solutions, and is home of the Retail Integration Group. With design, sales service centers, corrugated and paperboard plants located throughout the United States, the company's mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at

About Menasha Corporation

Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation's products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America's oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 4,000 employees in over 75 facilities in North America, Europe and Asia. For more information, visit

About Excel Retail Solutions

Excel Displays & Packaging is a full-service corrugated designer and manufacturer located in the Chicago area. For nearly 25 years, Excel has designed and produced Point-of-Purchase (POP) displays, in-store signage, graphic retail packaging and industrial packaging. Innovation drives Excel, whether it's patent-pending retail solutions, like the X Card, or proprietary board-grades, including Steel Stack or "S-Flute." With its Sales & Design Center in Bentonville, Arkansas, Excel is positioned to provide winning and timely display solutions for nationwide distribution.