FBA forces IFCO website change

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FBA forces IFCO website change

December 18, 2014 - 12:14

Recently the Fibre Box Association (FBA) sent a cease and desist letter to IFCO resulting in IFCO's removal of misleading and/or untrue statements about the recovery of corrugated packaging on their website. For years, the website for the largest distributor of reusable plastic containers (RPCs) has stated that "most boxes" are disposed of in landfills. The site further stated that "a small percentage of used boxes are recycled".  FBA's letter, sent through its legal counsel Foley & Lardner, challenged the company to produce documentation to substantiate their claims or remove them from their website. Within 24 hours of receiving the letter, IFCO modified their website to remove the untrue statements.

"One of FBA's operating principles is to provide programs and services that are accurate, of high quality and delivered on a timely basis, " said FBA President Dennis Colley. "We require this of our staff and association and we believe that our competitors should conduct their business in a similar manner. Let's use this as a reminder to be fact-based, to have data to back-up our claims and to challenge those who don't."

Corrugated recovery is a true success story. During the past decade, the recovery rate for old corrugated containers (OCC) has continued to climb reaching 88.5 percent in 2013.  Today, more corrugated packaging is recovered for recycling than any other packaging material according to the U.S. Environmental Protection Agency (EPA) with supermarkets leading recovery efforts.  Most stores recover nearly all of their used corrugated in backroom balers.  Bales of corrugated are then sold to generate revenue.  To see how recovery rates for corrugated have grown since 1993, visit paperrecycles.org.