ASCC details Big Box Vodka’s revolutionary packaging

Read so far

ASCC details Big Box Vodka’s revolutionary packaging

June 30, 2015 - 19:20

MIRAMAR BEACH, FL, June 25, 2015 (Business Wire) - With its latest distilled spirit offering, Big Box Vodka, the Aristocrat Group Corp. (ASCC) set out to create a new market segment by delivering an ultra-premium vodka in revolutionary packaging more versatile than anything else on the market today.

"This is not simply vodka in a cardboard box," said ASCC CEO Robert Federowicz. "This is a handcrafted distilled spirit that arrives in a package that is more convenient and sophisticated than any bottle."

Big Box Vodka is made in the U.S. using Idaho Winter Wheat and pure Rocky Mountain water in a four-column distillation process. Each box contains 1.75 liters-more than double the amount inside traditional 750 ml bottles, without taking up more space. Big Box Vodka's groundbreaking packing is composed of microflute cardboard, which provides superior durability and insulation. Every box contains a spouted, inner beverage bladder that can be removed for faster cooling times.

Perhaps best of all, Big Box Vodka features waxed cardboard, allowing consumers to pour ice directly on top of the beverage bladder, eliminating the need for ice buckets or coolers.

"This product was truly designed to go anywhere, from a public beach to a private yacht," Federowicz said.

Plans call for Big Box Vodka to be debuted simultaneously this summer at retail outlets in California, Nevada, Florida, Louisiana and Texas, representing a huge population of more than 90 million people-nearly 30 percent of the total U.S. populace. ASCC's flagship brand, RWB Ultra-Premium Handcrafted Vodka, is already available online and at many bars and retailers.

About the Aristocrat Group Corp.

The Aristocrat Group Corp. (ASCC) identifies and promotes unique brands that have mass market appeal across diverse demographics. ASCC's brand management includes premium luxury goods, including top-shelf distilled spirits like RWB Vodka. The Company targeted the growing market for quality domestic spirits in order to deliver maximum returns to its shareholders. ASCC, which hopes to capitalize on unprecedented new brand-building opportunities, is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (LVMUY), Diageo PLC (DEO) and Brown-Forman Corp. (BF-B).