ROCHESTER, NY , July 23, 2020 (Press Release) -Diamond Packaging today announced that it won seven awards in the 27th Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foil stamping, embossing, and other specialty effects. Awards were announced last month during the 2020 FSEA Online Learning Experience.
The competition celebrates the quality, added value, shelf presence, security, and brand recognition that specialty finishing processes lend to the printed sheet. Entries are judged by a panel of industry experts on several criteria including design, execution, and level of difficulty.
Diamond won Gold Leaf, Silver Leaf, and Bronze Leaf awards in the “Best Use of Foil/Embossing - Self Promotion”, “Best Use of Foil/Embossing – Calendar”, and “Best Use of Cold Foiling - Self Promotion” categories, respectively, for its 2020 corporate calendar.
The 2020 “Making Music” calendar pays tribute to an American icon – the electric guitar. The inspiration? A Gretsch G5422TG Electromatic Hollow Body with Bigsby vibrato tailpiece. The calendar features multi-color UV printing, cold foiling, UV gloss spot coating, multi-level embossing, debossing, and intricate die cutting.
Tightly-registered UV coatings enhance the design and highlight the individual guitar components. High gloss UV spot coating accentuate the beautiful walnut finish on the guitar body. Satin and matte UV coatings on the amp (end caps, fabric) provide a striking contrast to the gloss accents.
Cold foil delivers shimmering metallic effects on the guitar's tuning pegs, strings, frets, pick-ups, pickguard, and vibrato tailpiece. Rainbow holographic cold foil enhances the pearl inlays.
All guitar components were embossed, including the headstock, tuning pegs, neck, strings, frets, pick-ups, pickguard, vibrato tailpiece, and body. Debossed sound holes add an extra sense of realism to the guitar body. The amplifier features a leather embossed pattern and embossed knobs that simulates the real thing.
Diamond won a Gold Leaf Award in the “Best Use of Cold Foiling - Carton/Label” category for Inter Parfums’ Oscar de la Renta Bella Essence packaging.
The graphic design incorporates a white outline that, by turns, highlights the radiant floral pattern or disappears when the package is angled, drawing attention to the embossing. Overprinting transparent gold ink over cold foil creates shimmering metallic effects.
An overall embossed floral pattern adds dimension and contributes to a unique visual and tactile presentation. An embossed band (wrapping around the perimeter of the carton) adds distinction and reinforces Oscar de la Renta as a prestige brand.
Diamond won a Silver Leaf Award in the “Best Use of Cold Foiling - Carton/Label” category for Procter & Gamble’s ARC Teeth Whitening Pen packaging.
Overprinting process inks over cold foil creates shimmering metallic effects that catch the eye and invite closer inspection. The UV gloss spot coating is registered to the foil embossed areas and provides a striking contrast to the overall matte finish surrounding it. It is also used to great effect on the diamond-shaped product benefits call-outs on the rear panel.
Multi-level embossed and foiled accents (logo, pen) add dimension and complete the upscale presentation.
Diamond won a Bronze Leaf Award in the “Best Use of Cold Foiling - Carton/Label” category for Procter & Gamble’s Crest Gum & Breath Purify Healthy White packaging.
Overprinting transparent inks over holographic cold foil creates shimmering metallic effects on the Crest logo, intersecting radial pattern, and text. The UV gloss spot coating is registered to the foil embossed areas and provides a striking contrast to the overall matte finish surrounding it.
The horizontal pillars holographic foil is also used to great effect on the tooth illustration outline (which wraps around the front and side panels), and product benefits call-outs on the side panel.
Multi-level embossed foil accents (Crest logos, intersecting radial patterns, tooth illustration) add dimension and provide an upscale appearance unique to personal care products.
Diamond won a Bronze Leaf Award in the “Best Use of Foil/Embossing - Folding Carton” category for Procter & Gamble’s GLEEM Professional Teeth Whitening Light Kit packaging.
Overprinting process inks over cold foil creates shimmering blue metallic effects that catch the eye and invite closer inspection.
Multi-level embossed (mouthpiece, whitening strip) and debossed accents (logo) add depth and dimension.
All of Diamond’s winning entries were designed utilizing recyclable paperboards and manufactured using 100% clean, renewable wind energy, in a Zero Waste to Landfill (ZWL) facility.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions. Utilizing state of-the-art technologies, Diamond designs and manufactures folding cartons for the personal care (cosmetics, hair care, skin care, fragrance, oral care, and shaving), health care, pharmaceutical, cannabis, and consumer electronics industries. Its client portfolio includes Bausch + Lomb, Coty, Estée Lauder, Godiva, L’Oréal, Otter Products, Procter & Gamble, Revlon, Shiseido, and many other Fortune 500 companies. Diamond differentiates itself through award-winning creative design, packaging innovation/technical expertise, its greenbox sustainability initiative, and the Global Packaging Alliance (GPA).