Cascades' northbox container wins Ruby Award in innovation of the year in confectionery industry

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Cascades' northbox container wins Ruby Award in innovation of the year in confectionery industry

May 24, 2019 - 04:39

KINGSEY FALLS, QC, May 22, 2019 (CNW) -Cascades Inc., a leader in ecological recycling, packaging and hygiene solutions, is proud to have won the Ruby Award for innovation of the year in the confectionery industry thanks to its recyclable and insulating container northbox.

Each year, the Ruby Awards recognize a product in the confectionery market that is a break-through innovation that helps advance the industry. This award is presented by the National Confectioners Association (NCA) during the Sweets & Snacks Expo, this year held in Chicago.

With the rise of e-commerce, there is an urgent need to reduce the environmental footprint of the thermal packaging used by the confectionery industry. Packaging is now an integral part of the brand experience, and the new generation of buyers understands its impact on the environment. Cascades is proud to be part of the solution with its isothermal container northbox® made of 100% recycled cardboard, which was designed to be recycled at the end of its life: a first for North America.

"Our most recent innovation, the northbox level 2 insulator, is perfectly suited to parcel delivery of temperature-sensitive products during the summer season. We are delighted to offer the confectionery industry a recyclable alternative that preserves the freshness and integrity of their products during transport. We are very proud to have received this award," said Luc Langevin, President and Chief Operating Officer of the Cascades Specialty Products Group.

Founded in 1964, Cascades offers sustainable, innovative and value-added solutions for packaging, hygiene and recovery needs. The company employs 11,000 women and men, who work in over 90 production units in North America and Europe. With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to deliver the innovative products that customers have come to rely on, while contributing to the well-being of people, communities and the planet. Cascades' shares trade on the Toronto Stock Exchange under the ticker symbol CAS.