According to Luis Prior, Atlantic's Director of Marketing & Business Development, the website was designed to be informative, easy to navigate, and to drive the rejuvenated Atlantic brand. "Over the past year, we've been focused on re-energizing the Atlantic brand. We want to better connect with our customers and establish Atlantic as a truly innovative and sustainable packaging supplier. The new website gives us a dynamic platform to drive innovative product launches like SmartCorrTM, Atlantic's new high performance product, while demonstrating the value of Atlantic's other products and services. Prior adds "As a company, Atlantic offers so much more than just corrugated packaging and we want to make sure the website introduces all of the products and services we provide." Today's competitive packaging market often boils down to who can provide additional value beyond the product, and with their vertically integrated business model, Atlantic is positioned to do just that.
Atlantic also recently launched an internal intranet as part of its initiatives. "We recognize Atlantic employees as our key brand ambassadors and the new intranet allows them to stay connected to the brand and become infused in Atlantic's culture." Prior adds, "People are excited. There's a terrific energy across the company that's resonating to our customers, and we have every intention of maintaining that momentum".
About Atlantic Packaging Products
Atlantic Packaging Products has been in business since 1945. Atlantic's key business divisions, including Corrugated and Flexible Packaging, Displays (Add Ink), Supply and Inventory Management, Recycling and Mills, provide customers with a total packaging solution.