SAO PAULO, Aug. 3, 2021 (PPI Latin America) -Finnish packaging company Ahlstrom-Munksjö launched new products for the Brazilian market on July 28 as part of a campaign called ‘Sustainable by Purpose’, which aims to raise awareness about the possibility and advantages of solutions in special papers for packaging. “Packaging is coming back to paper. Of course, it takes into account costs, but it also considers the cost of a product not being sustainable. Consumers want more sustainable products and brands are worried about it,” the company’s head of sales and market, Coated Specialties, for the Jacareí unit Luciano Neves said.
Ahlstrom-Munksjö is now producing a coated woodfree (CWF) paper L1 (with coating in one layer) option made with 50% virgin fiber and 50% of recycled fiber (of which 25% is pre-consumption and 25% post-consumption) for flexible labels and packaging. According to the company, this is the first of the kind in the country, as up to the moment the product was made only with virgin fiber. “There is an important demand for more sustainability in the market and we aim to offer alternatives with recycled paper for our customers,” Ahlstrom-Munksjö head of marketing and business development Rafael Yamamoto toldPPI Latin America.
The company also presented transparent packaging and vegetable parchment to the Brazilian market. Both products are produced in France and are still at the early stages of demand in the country, the company said. By reinforcing the availability of this product, the company’s goal is to offer different options of transparency for its clients.
Transparent packaging is made 100% of “cellulosic fiber,” it is compostable and recyclable, used for primary packaging and carton or bag windows. As for the vegetable parchment, the production uses 100% pulp, making it renewable, biodegradable and compostable, used for baking papers, baking sheets and molds, as well as textile tubes, electronics, and food wrapping.