BRACKNELL, UK , March 28, 2019 (Press Release) -Egg boxes made out of rye grass and recycled paper will be extended to more Waitrose eggs.
The packaging has protected eggs in the Duchy range safely since 2015. From today customers will spot more Waitrose eggs in the environmentally friendly alternative, with the roll out to eight more products. The new boxes will house British Blacktail eggs which are exclusive to Waitrose. All the retailer’s hen eggs are free range.
The packaging protects its contents like a traditional egg box, but uses 60% less water during production, releases 10% less CO2 and uses 20% less electricity compared to a standard pulp egg box. The widely recycled logo is also on pack.
Tor Harris, Head of Responsible Sourcing and Sustainability at Waitrose, said:
“Rye grass has proved a cracking alternative to traditional cardboard egg boxes and it’s great that more eggs will be packaged in this way.
“This is a positive move to boost the sustainability of our packaging and help the environment.
“These innovative packs build on our commitment to ensure that all our own-label packaging is widely recyclable (using the widely recycled logo), reusable or home compostable by 2025.’’
- Waitrose makes its traditional egg boxes from 100% recycled paper
- The rye grass egg boxes feature 50% ryegrass and 50% recycled paper and can be recycled like a traditional egg box
- Rye grass grows quickly and is quickly replenished
- The ryegrass comes from unfertilised and untreated grass which has been mown in a special way that prevents sand and dust getting mixed in
Waitrose has 353 shops in England, Scotland, Wales and the Channel Islands, including 65 convenience branches, and another 27 shops at Welcome Break locations. It combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.
Waitrose also exports products to 52 countries worldwide and has nine shops which operate under licence in the Middle East. Waitrose's omnichannel business includes the online grocery service, Waitrose.com, as well as specialist online shops including waitrosecellar.com for wine and waitroseflorist.com for plants and flowers.
In recent months, Waitrose has been awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'.