Thimm Packaging develops new Grillbox for Germany-based recipe box supplier HelloFresh

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Thimm Packaging develops new Grillbox for Germany-based recipe box supplier HelloFresh

November 30, 2017 - 08:43

NORTHEIM, Germany, Nov. 29, 2017 (Press Release) -As winter follows summer, the Christmas box follows the Grillbox. With the implementation of its next seasonal campaign, the recipe box supplier HelloFresh has again placed its trust in the strengths of Thimm Group and in the benefits of digital printing technology. With this Christmas follow-up order, Thimm Group is concluding its “Year of Digital Printing” on a very positive note.

As part of its summer “Grillbox” campaign in April this year, the recipe box supplier HelloFresh became the very first customer of the world’s biggest digital web press at Christiansen Print in Ilsenburg. This campaign was able to demonstrate the benefits of digital printing technology so convincingly that the partnership has been continuously expanded and now as the year draws to a close the next joint project has been implemented. Specifically because during the Christmas period culinary delights are at the forefront of the mind, HelloFresh is offering two festive three-course menus. For the main course, customers can select either the Christmas duck breast or the chestnut roast, as a vegetarian option. Both menus are available in three different sizes.

Orders can already be placed for the limited boxes and will be delivered on each Friday of the weekends in Advent. Due to this time restriction the print runs are limited. This is specifically where digital printing technology is very economic to use. This printing process also enables the flexibility and high-grade print quality required for these types of seasonal campaigns. This is because despite the time restriction the shipping box must also fulfil an important task during its use period. In the words of Nils Hermann, Vice President Operations at HelloFresh Germany “our packaging is not only a means of transportation but it also functions as a communications channel through which we target our customers directly. The Christmas-inspired design conveys a corresponding mood and when delivered creates the feeling of having been presented with a gift.”

In addition to the promise of delicious content, the packaging has a secondary use with lines for cutting and folding pre-printed on it. If you follow the instructions the box can be transformed into a little Christmas house that can be used decoratively or as a toy.

The Christmas Box is the second big campaign run by HelloFresh using the new printing technology. According to Henrik Jensen and Rainer Wilke, Managing Directors of Christiansen Print, this is emblematic of the generally positive development since the commissioning of the plant. “We assumed a very positive start-up curve from the outset. However, our expectations have been significantly exceeded. Market acceptance for the new printing technology is exceptionally high and not only in the branded products sector. In addition to the food, e-commerce, personal care and baby care sectors we have already delivered orders for plastic parts, domestic and garden appliances and also pet supplies.” Since the machine was commissioned in April it is now running continuously in two-shift operation.

“We have to add here that, thanks to our new printing technology, this is additional business that we are generating since digital printing is used specifically where other printing processes run up against their limits, as demonstrated by the seasonal campaigns of HelloFresh. Overall the successful implementation of digital printing technology confirms the vision of Thimm Group: We are able to offer its customers a choice of printing processes which is unique in the world and always tailored to their specific needs” summarise Jensen and Wilke.

About HelloFresh:

HelloFresh is one of the world-wide leading recipe box supplier and currently operates in the USA, the United Kingdom, Germany, the Netherlands, Belgium, Luxemburg, Australia, Austria, Switzerland and Canada. HelloFresh delivered 33.7 million meals in the 3-month period from 01 July up to 30 September 2017 to approximately 1.28 million active customers. HelloFresh was founded in November 2011 in Berlin and is listed on the German stock exchange in Frankfurt am Main since November 2017.

About Thimm:

Thimm Group is the leading solutions provider for the packaging and distribution of goods.

Its portfolio includes corrugated cardboard transportation and sales packaging, high-quality promotional displays, packaging systems combining a range of materials and print products for further industrial processing. The company’s product offerings are further enhanced by a wide range of associated packaging services covering the entire supply chain. Its customers include prestigious branded product groups from across all sectors. Founded in 1949, the family-owned business has more than 3,000 employees at 19 sites in Germany, Czech Republic, Romania, Poland and Mexico and generates annual revenues of around 570 million euros.