LAUSANNE, Switzerland , June 24, 2019 (Press Release) -Tetra Pak has today announced that HelloFresh, a leading meal kit company, has chosen Tetra Recart carton package for use in European markets for its environmental advantages.
Successfully used by HelloFresh in the US since 2017, Tetra Recart offers a better packaging alternative with 80% lower carbon footprint and significant weight and space savings compared to tin cans and glass jars.
Jakob Schmidt, Senior Global Procurement Manager at HelloFresh Global said: “Introducing the Tetra Recart carton to our sustainable packaging portfolio is a strategic move for HelloFresh, helping us reduce our climate footprint through improved logistics efficiencies. Tetra Pak’s innovative packaging enables HelloFresh to consistently deliver a quality product and a great opening experience for our customers."
Peter Arvidsson, MD, Tetra Recart at Tetra Pak said: “We see a huge growth in the meal kit category as consumers demand easier shopping experiences and services offering less planning, shorter cooking time, all while maintaining the quality of the ingredients. We are pleased to be able to help food producers capture this opportunity with a sustainable package that keeps food fresh and tasty.”
According to PlanetRetail RNG, the global online food spending is expected to reach $625 billion in 2023 – up from $213 billion in 2018. HelloFresh branded tomatoes, beans, chickpeas and lentils are now available in Tetra Recart cartons in the UK, Germany and the Netherlands.
About Tetra Pak
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries. With more than 24,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™," reflects our vision to make food safe and available, everywhere.
HelloFresh is the leading global provider of fresh food at home. We aim to provide each and every household in 11 markets with the opportunity to enjoy wholesome, home-made meals with no preparing, no shopping and no hassle. Everything required for delicious meals every day is carefully planned, carefully sourced and delivered to the front door of each subscriber at the time most convenient for them. Our subscription business model with regular delivery enables us to fundamentally change the way consumers shop for food and to develop new ways people prepare and consume meals, changing the traditional food supply chain.