LAUTERBACH, Germany, March 14, 2019 (Press Release) -February is an exciting time for the German-speaking POS industry, as it waits to see who will receive a highly coveted POPAI D-A-CH Award. The waiting is now over; at EuroCIS in Düsseldorf the POPAI jury made their decision. Those POS solutions judged best in class from the past twelve months were announced, with STI Group receiving six nominations for a 2019 POPAI Award.
When evaluating the 62 entries submitted in 15 categories, the jury – industry experts drawn from retail, research and sales – considered a number of factors such as innovation, aesthetics, retail requirements and impact on buying behaviour.
STI Group’s nominated solutions include an elegant cardboard tie case, an evolving shop window display that tells its own story, an ultra-flexible mixed materials display and a winter themed POS concept that truly enhances the shopper journey.
Winning winter touchpoints
Designed for Weleda, this holistic POS concept took shoppers (and judges) into a magical winter world that highlighted a range of products in drugstores and pharmacies. Importantly, the theme was Christmas-appropriate but not Christmas-oriented, so it maintained traction with shoppers in the months after December. The window display used a combination of 3D effects and window stickers to draw shoppers into stores. This standout design was carefully aligned with the Weleda product displays used in store, encouraging shoppers to pick up and purchase. At home the joy continues with a themed Weleda advent calendar, which also uses the birds and berrries graphic. This winter world concept spans several stages of the shopper journey, creating several emotional touchpoints to reinforce the Weleda brand in shoppers’ minds.
Melting shopper hearts
The jury couldn't leave out this eye-catching character: cardboard snowman Charlie, advertising the winter sale in Esprit store windows. Charlie tells a story at every stage of the campaign, ‘melting away’ with the falling prices as store employees add additional cardboard touches to him, from droplets of melting snow to the final puddle.
Truly universal display
This high-quality permanent Bayer placement stood out for its sheer flexibility. Designed to last several years as an attractive pharmacy display, the content and layout of products can be varied according to need with this universal display solution. The special mix of materials gives a premium look with all-important stability. Equipped with castors, the display is truly universal as it can easily be placed anywhere, even outdoors.
Firmly on brand, this relaunch solution for Beiersdorf’s NIVEA 3in1 Care Cushion scored well with the jury. The top of the floorstand is shaped to look like the distinctive product, while the additional all-over cellular branding attracts shoppers from a distance. Up close the giant mirror compact contains testers on sponge-like shelves, encouraging shoppers to see for themselves how easy the product is to use.
Milupa wanted a display to holistically present its follow-on milk and milk porridge products under its new brand identity. STI Group’s variable system offered a wide range of display layouts to support different promotional campaigns, which the judges rated highly. The large communication area enhances the unit’s emotional appeal to mothers and fathers, helping drive confidence in the products.
This clear and colourful tie stand makes the perfect showcase for MAICA ties and handkerchiefs in the specialist trade. Ties can be rolled or hung and grouped by cut, pattern or colour. Elegantly branded, this deceptively simple design is also easy for retailers to handle.
POPAI ceremony in May
Once the nominations are announced, an important question remains: which of the winning solutions will receive a bronze, silver or gold POPAI Indian? The final answers will only be revealed at the gala award ceremony, to be held in Frankfurt on 8 May 2019.