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Smurfit Kappa remains sponsor of Concours International ‘Best Wine in Box’ contest in Toulouse, France, on March 20

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Smurfit Kappa remains sponsor of Concours International ‘Best Wine in Box’ contest in Toulouse, France, on March 20

January 17, 2020 - 05:02

DUBLIN, Ireland, Jan. 17, 2020 (Press Release) -Smurfit Kappa Bag-in-Box and Vitop, experts in comprehensive Bag-in-Box® packaging solutions, are official sponsors of the Concours International ‘Best Wine in Box’ contest once again this year.

Smurfit Kappa Bag-in-Box has supported the prestigious wine contest since it began in 2015 when a strategic partnership was born. The innovative concept of this contest has proved to be a real success as it has become a benchmark for consumers from all over the world, bringing together over 100 producers from different countries.

The event involves a thorough blind wine tasting by a panel of professionals and amateurs with only the best receiving the unique “Best Wine in Box” gold award label. Last year, the event attracted professionals from 12 different countries and nearly 350 wines were tasted in total.

The wine sector has seen a sharp increase in the number of premium wines available in Bag-in- Box® packaging. The Concours Wine in Box has continued to evolve over the years and this year three contests will take place on March 20th in Toulouse, France rather than the usual one contest.

Indeed, there is a growing pressure to create packaging that will both stand out on retail shelves and be eco-friendly. This is why, for this year’s edition, the wines which win the precious macaroon at the end of the tasting sessions will be in the running to win the "Best Dressed Wine" award.

A jury of designers will reward the creativity and originality of the boxed wine. Those who have incorporated eco-friendly materials into their Bag-in-Box® solutions will be eligible to compete in the “Best Bag Eco-Conceived” category, which is coordinated by Constance Rérolle, Director of Wines and Spirits for Adelphe.

Smurfit Kappa Bag-in-Box has established itself as the natural partner of the competition, as it shares the same goals of improving the overall quality of Bag-in-Box® wines and raising their profile. The contest is a great opportunity for wine producers to gain recognition and for consumers to enjoy a more in-depth discovery of boxed wines.

About Smurfit Kappa

Smurfit Kappa, a FTSE 100 company, is one of the leading providers of paper-based packaging solutions in the world, with approximately 46,000 employees in over 350 production sites across 35 countries and with revenue of €8.9 billion in 2018. We are located in 23 countries in Europe, and 12 in the Americas. We are the only large-scale pan-regional player in Latin America.

With our pro-active team, we relentlessly use our extensive experience and expertise, supported by our scale, to open up opportunities for our customers. We collaborate with forward-thinking customers by sharing superior product knowledge, market understanding and insights in packaging trends to ensure business success in their markets. We have an unrivalled portfolio of paper- packaging solutions, which is constantly updated with our market-leading innovations. This is enhanced through the benefits of our integration, with optimal paper design, logistics, timeliness of service, and our packaging plants sourcing most of their raw materials from our own paper mills.

Our products, which are 100% renewable and produced sustainably, improve the environmental footprint of our customers.

About Smurfit Kappa Bag-in-Box

Smurfit Kappa Bag-in-Box provides flexible packaging solutions for liquid and semi-liquid products in the agricultural, food and industrial sectors, meeting cost constraints and the new environmental regulations. With its nine factories throughout the world, Smurfit Kappa Bag-in-Box is the European leader for Bag-in-Box® solutions and its Vitop® tap is number one worldwide for wine taps.