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Smurfit Kappa becomes official partner of International Wine in Box contest in Toulouse, France, on March 22

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Smurfit Kappa becomes official partner of International Wine in Box contest in Toulouse, France, on March 22

February 28, 2019 - 12:15

DUBLIN, Ireland, Feb. 28, 2019 (Press Release) -Smurfit Kappa Bag-in-Box and Vitop, the experts in comprehensive Bag-in-Box packaging solutions, are official partners of the International Wine in Box Competition once again this year.

Smurfit Kappa Bag-in-Box has had a strategic partnership with this wine contest since it began five years ago. It has become a benchmark for consumers from all over the world, bringing together over 100 producers from different countries.

The competition showcases the leading professionals on the Bag-in-Box wine market. Last year, 120 professionals tasted nearly 350 wine samples from 12 different countries, but only the best received the "Best Wine in Box" label.

The wine sector has seen a sharp increase in the number of premium wines available in Bag-in-Box packaging. In France, for example, for the first time, the market share of Bag-in-Box wine by volume in supermarkets has reached 40%.

This rising popularity among consumers is due to its ease of use and longer shelf-life. Thanks to the innovative technical features of the system, combining high-quality bags, Vitop taps and top-performance outer packaging, the quality and properties of the wine are preserved for several weeks after opening.

Smurfit Kappa Bag-in-Box has established itself as the natural partner of the competition, as it shares the same goals of improving the overall quality of Bag-in-Box wines and raising their profile. The contest is a great opportunity for wine producers to gain recognition and for consumers to enjoy a more in-depth discovery of boxed wines.

The next edition of the competition will take place on Friday 22 March in Toulouse, where the jury, composed of professionals and experienced amateurs, will gather for a blind-tasting.

About Smurfit Kappa

Smurfit Kappa, a FTSE 100 company, is one of the leading providers of paper-based packaging solutions in the world, with around 45,000 employees in approximately 350 production sites across 33 countries and with revenue of €8.6 billion in 2017. We are located in 21 countries in Europe, and 12 in the Americas. We are the only large-scale pan-regional player in Latin America.

With our pro-active team, we relentlessly use our extensive experience and expertise, supported by our scale, to open up opportunities for our customers. We collaborate with forward-thinking customers by sharing superior product knowledge, market understanding and insights in packaging trends to ensure business success in their markets. We have an unrivalled portfolio of paper packaging solutions, which is constantly updated with our market-leading innovations. This is enhanced through the benefits of our integration, with optimal paper design, logistics, timeliness of service, and our packaging plants sourcing most of their raw materials from our own paper mills.

Our products, which are 100% renewable and produced sustainably, improve the environmental footprint of our customers.

About Smurfit Kappa Bag-in-Box

Smurfit Kappa Bag-in-Box provides flexible packaging solutions for liquid and semi-liquid products in the agro-food and industrial sectors, meeting cost constraints and the new environmental regulations.

With its eight factories throughout the world, Smurfit Kappa Bag-in-Box is the European leader for Bag-in-Box solutions and its Vitop tap is number one worldwide for wine taps.