Mondi's research reveals nearly seven out of ten in UK believe Valentine’s treat comes with too much wrapping

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Mondi's research reveals nearly seven out of ten in UK believe Valentine’s treat comes with too much wrapping

February 13, 2020 - 06:29

VIENNA, Austria, Feb. 13, 2020 (Press Release) -As Valentine’s Day approaches new research shows that over two-thirds (69%) of Brits think boxed chocolates have too much packaging.

Research for FTSE 100 listed global packaging company, Mondi, reveals that nearly seven out of ten (69%) men and women across the United Kingdom believe the favourite Valentine’s treat comes with too much wrapping*. Over two thousand adults from across the United Kingdom were questioned in research conducted online by Ipsos MORI in January 2020.**

Commenting on the survey findings, Gladys Naylor, Group Head of Sustainable Development at Mondi, said:

“Eliminating over-packaging is essential and we also need to focus on the purpose that packaging itself serves. One crucial role of packaging is to prevent food waste. At Mondi we have a track record of working with our customers to reduce excessive packaging. Our focus is on being sustainable by design.”

About Mondi

Mondi is a global leader in packaging and paper, delighting its customers and consumers with innovative and sustainable packaging and paper solutions. Mondi is fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and plastic films, to developing and manufacturing effective industrial and consumer packaging solutions. Sustainability is embedded in everything Mondi does.

*Chocolates are the top choice for a Valentines gift (48%), followed by flowers and jewellery, according to a survey by Savanta undertaken earlier this year.

**Research was carried out by Ipsos MORI on behalf of Mondi Group. It surveyed a nationally representative quota sample of 2,255 adults in the United Kingdom aged 16-75 using its online omnibus. Fieldwork took place between 21st and 24th January 2020. Data has been weighted to the known offline population proportions for age within gender, government office region and working status. Percentages have been rounded to the nearest whole percentage. 69% said boxed chocolates have far too much or a bit too much packaging.