ESPOO, Finland, Dec. 3, 2018 (Press Release) -Following the success of the T2 2016 and 2017 Christmas tea ranges, Metsä Board has once again helped develop attention-grabbing packaging for the T2 2018 Christmas gifting range. Working closely with T2 Metsä Board’s design team created a variety of different packaging solutions including a cracker shaped box, mulled wine tree decoration boxes and a wonderful 12 Days of Christmas Tea Advent Calendar.
For such a prestigious packaging project the choice of paperboard was critical. By specifying MetsäBoard Pro FBB Bright, T2 was able to achieve a premium look as well ensuring that all the packaging was light weight, safe for food contact and had excellent sensory and hygiene properties. The high whiteness and smoothness ensured excellent printability and the effective use of special effects.
The highlight of the T2 2018 Christmas gifting range is the ‘Blame it on the 12 days of Christmas’ advent calendar. The package consists of two boxes joined together with one single paper sleeve that acts like a book binding. The result is a book-like structure that can be magically turned both to the left and to the right, to reveal individual compartments covered by perforated tabs.
Cyril Drouet, Packaging Services Director APAC, Metsä Board, commented on this seasonal project; “We enjoy working closely with T2 as they understand the role that packaging plays as part of their overall brand proposition. This year we are particularly excited about the advent calendar which allowed our designers to focus upon creating an engaging consumer opening experience whilst using the full potential of our paperboard from a structural design perspective.”
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.