ESPOO, Finland, Jan. 16, 2020 (Press Release) -Kultasuklaa is a Finnish family enterprise, that has been making hand-finished chocolates at its factory in Finland since 1990. The company had one important wish for its new luxury ‘It’s all about love’ praline box: it had to have less plastic. In order to achieve its objective Kultasuklaa collaborated with Metsä Board, the leading European producer of premium fresh fibre paperboards and part of the Metsä Group.
The new eco-barrier paperboard MetsäBoard Prime FBB EB was selected for the package due to it being plastic-free and providing suitable grease and moisture resistance. The paperboard is safe for direct food contact and provides high brightness, as well as a smooth surface with excellent printability. As the paperboard is plastic-free, it does not require plastic separation and can be easily recycled.
The packaging was designed to reflect the pure and fresh paperboard. Its surface provides a pleasant touch and feel through the use of a soft touch varnish and hot foil. “The packaging does justice, not only to cocoa as a raw material, but also to the pralines which are pulled out from the side of the heart-shaped packaging; this reinforces the product as a luxury gift and creates a feeling of pleasure and high quality. The new design and use of the eco-barrier board has also achieved our objective of reducing the plastic content whilst protecting the delicate nature of the pralines inside,” said chocolate entrepreneur and owner of Kultasuklaa, Juri Kaskela.
The four-praline box has an innovative structure: the external packaging is made from a single piece of paperboard, which forms a heart. The pralines are protected by the eco-barrier paperboard on the packaging’s inner surface. The grid that keeps the pralines in place and separate is made from a single piece of eco-barrier paperboard. “By working in partnership with Kultasuklaa on this exquisite project, we have created a new functional heart-shaped box design that is eye-catching, but also protects the contents and reduces the plastic content,” said Ilkka Harju, Packaging Services Director, EMEA and APAC at Metsä Board. The packaging was converted by Prem and Cadpack in Finland.
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.