ESPOO, Finland, Jan. 7, 2019 (Press Release) -Metsä Board, the leading European producer of premium fresh fibre paperboards, will be presenting a range of innovative sustainable packaging solutions designed specifically for luxury and creative applications at PCD 2019 Paris. In addition to its premium paperboards, Metsä Board will feature its range of packaging analysis and design services – which encompass material and structural analysis as well as modification of existing packaging to a fully-customised design, complete with graphics.
Metsä Board will highlight its innovative and award-winning SkinCare 2.0 gift box which uses fibre-based materials to replace plastic. The outer rigid box as well as the tray are made with a new pulp moulding process. Each of the three inner cartons are made of lightweight paperboard and offer a unique opening and reclosing experience combined with maximum runnability performance.
Another gift box on show incorporates pleasing haptics, pigment effects, matt and gloss lacquer finishes as well as laser-cutting and various hot foil embossing effects. The package called ‘Nature’ is a result of a cross industry collaboration project. Metsä Board will also present a ‘golden’ package designed to look and feel like an exclusive branded leather-like clutch-bag that is recyclable at the end of its lifecycle.
On Wednesday 30 January at 14.00 Christophe Baudry, who is responsible for the beautycare business at Metsä Board, will be presenting during a session called ‘The fragrance sustainability challenge – becoming people and planet positive’ which will be chaired by Chanel. He explains: “I believe our role is to inspire brand owners, converters and designers and help them achieve sustainable luxury to respond today’s consumers’ demands by using lightweight paperboards and innovative packaging design.”
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.