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Metsä Board organizes international packaging design competition Better with Less – Design Challenge 2019–2020

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Metsä Board organizes international packaging design competition Better with Less – Design Challenge 2019–2020

January 27, 2020 - 08:25

ESPOO, Finland, Jan. 27, 2020 (Press Release) -The international packaging design competition Better with Less – Design Challenge 2019–2020, organised by Metsä Board, part of Metsä Group, challenged designers to create more environmentally-friendly solutions for some of the most frequently used consumer packaging. The competition received 146 entrants from 28 countries. Ten finalists are now chosen to compete for the winning entries of the competition and its main prizes:

Elisabeth Wittauer, Austria – Onlineworld epack

Jasper Chou, China – Preject FF

Magdalena Schmitz, Germany – Disposable razor packaging

Hamzeh Za’balawi, Germany – Reload

Alessandro Grossi, Italy – Twist pop and host

Pricila Rios Salas, Mexico – Cosmos

Silvana Ruiz, Mexico – Crayon house

Christine Gamboa, Philippines – Expandable eco street food package

Anna Nowak, Poland – Cradle box

Eric Smith, United States – Bruk

This year, sustainability and the dual role of packaging played an especially strong role among the participating designs. There were several inspiring solutions reflecting a shift in consumer trends from plastic towards more sustainable packaging materials. In several designs, the packaging had a dual role, becoming part of the product when using it, which further strengthens the circularity of packaging.

The competition’s chairman and the member of the jury, Ilkka Harju, Packaging Services Director at Metsä Board, summarises: “The quality of the designs and highly international group of participants was impressive. It was easy to note that we share the same environmental concerns in the very different corners of the world – the need to find alternatives to plastic is a reality.”

The winners will be announced in March 2020.

All the ten finalists are featured on the competition website betterwithless.org and there is an opportunity for the public to vote for their favourites.

Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

Metsä Group

Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.

In 2018, Metsä Group’s sales totalled EUR 5.7 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.