ESPOO, Finland, May 25, 2016 (Press Release) -Metsä Board, part of Metsä Group, will demonstrate an innovative new ‘bag in box’ concept for the first time at Drupa 2016. The ‘Elevated drink box’ (EDB), designed and patented by Metsä Board, is an easy and convenient way for consumers to enjoy beverages. The box was produced by combining the expertise of Metsä Board, BOBST, Kodak, Marbach, Henkel, and Knauer.
Cyril Drouet, Metsä Board’s Design and Innovation Director explains: “Our aim was to completely re-think the concept and design user-friendly packaging with real benefits for the consumer and the brand. Thanks to our elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere.”
The box does not take up additional shelf space in-store as the elevated base is inside the packaging, ready for assembly by the consumer before use. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.
The fresh forest fibre paperboards used in the packaging are manufactured by Metsä Board. The outer liner is Kemiart Lite+, which is a double-coated white-top kraftliner for flexo post-print and digital printing applications. The fluting and inner liner are made of Modo Northern Light, a fully bleached liner suitable for offset, flexo and inkjet digital printing.
At Drupa 2016 Metsä Board’s Koen Verplancke, Technical Development Director, will make a presentation, ‘Convenience combined with digital printing – Elevated drink box (EDB)’ on 4th and 6th June as part of the Touchpoint Packaging sessions in hall 12 B53. During Drupa the Elevated drink box can also be seen and tested at the following exhibitor stands:
- Metsä Board hall 12 C43
- Bobst hall 10 A60
- Henkel hall 14 B04
- Kodak hall 05 F09
- Marbach hall 10 D50
Metsä Board is a leading European producer of folding boxboards and white linerboards made from fresh forest fibres. Its lightweight paperboards are developed as the perfect fit for consumer goods, retail-ready and food service packaging. The pure fresh forest fibres Metsä Board uses are a renewable resource, traceable to origin in northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, converters and merchants. In 2015, the company’s sales totalled EUR 2.0 billion, and it has approximately 2,600 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on tissue and cooking papers, fresh forest fibre paperboards, pulp, wood products, and wood supply and forest services.
Metsä Group’s sales totalled EUR 5 billion in 2015, and it employs approximately 9,600 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 116,000 Finnish forest owners.