ESPOO, Finland, June 16, 2020 (Press Release) -Metsä Board, a leading European producer of premium fresh fibre paperboards and part of Metsä Group, and the Finnish start-up company Esbottle have been jointly developing an ecological and appealing paperboard flute cup concept that meets the need to reduce the use of plastic. The newly designed paperboard cup is a stylish solution for celebration drinks, as well as lightweight and easy to transport and recycle. It can be personalised using traditional printing methods and special effects.
Esbottle, based in Espoo, develops innovative, responsible and high-quality solutions for the beverage and food industry. The innovative shape of the paperboard cup is the result of collaboration between Esbottle and Metsä Board's packaging design team. The classic flute shaped design consists of two parts enabling the cup and base sections to be stored inside each other so they can be transported and recycled efficiently.“Together with Esbottle, we are now testing the concept and researching material options, while exploring the market interest and other potential uses. I think this innovative paperboard cup is an excellent example of combining paperboard potential, design and new technology in an ecological way,” says Ilkka Harju, Packaging Services Director of EMEA & APAC, Metsä Board.
Metsä Board is a leading European producer of premium fresh fibre paperboards and forerunner in sustainability. We produce premium lightweight folding boxboards, food service boards and white kraftliners for consumer goods packaging as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. We aim for completely fossil free mills and raw materials by 2030.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2019, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and greaseproof papers.
In 2019, Metsä Group’s sales totalled EUR 5.5 billion, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.