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Mayr-Melnhof Austria wins most innovative carton category award for Pago fruit juice: Honeydew-Mango Promotion at 2016 ProCarton/ECMA Award

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Mayr-Melnhof Austria wins most innovative carton category award for Pago fruit juice: Honeydew-Mango Promotion at 2016 ProCarton/ECMA Award

October 06, 2016 - 04:15

VIENNA, Austria, Oct. 6, 2016 (Press Release) -MMP Austria is the prize winner of the international ProCarton/ECMA Award 2016 for the product solution “PAGO FRUIT JUICE: HONEYDEW-MANGO PROMOTION” in the MOST INNOVATIVE CARTON category.

The goal was to find a new way to fix sample bottles as well as an elegant way to arouse the interest of the catering trade in a new variety of Pago fruit juice.

This was effectively achieved with the bright and colourful layout and the ingeniously simple fixing system, which can be fully branded. Information on special promotions can be additionally included. The samples can now also be mounted during ongoing production without reducing the speed of the production line. The carton is easy to remove and fully recyclable.

Creative and effective - Pago fruit juice: Honeydew-Mango Promotion impressed the jury as a great marketing tool across the board.