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James Cropper's PaperGard reduces risk of surface transmission of covid-19 virus

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James Cropper's PaperGard reduces risk of surface transmission of covid-19 virus

November 24, 2020 - 01:18

KENDAL, UK, Nov. 24, 2020 (Press Release) -PaperGard is proven to be effective at reducing the presence of SARS-CoV-2, the virus that causes Covid-19, on the surface of paper.

The latest test results (Nov, 2020) show that the PaperGard protected papers reduced the viability of the viral strain by over 95% in only 15 minutes, and by 99.9% within 2 hours when tested against ISO 18184.

PaperGard utilises technology that is built into the paper during manufacture, without affecting its appearance. The latest test results demonstrate that there need not be a compromise of hygiene over beauty in the paper products available to brands.

The increasing need to offer consumers more reassurance means brands are looking for ways to reimagine their products and their packaging.

James Cropper offers many solutions including our Tailor Made bespoke paper and packaging service.

"These tests clearly demonstrate the effectiveness of the product on the paper surface against SARS-CoV-2, the enveloped virus that is responsible for Covid-19."

RICHARD BRACEWELL, MARKETING & TECHNICAL DIRECTOR, JAMES CROPPER

James Cropper conducted attitudinal consumer research into the tension between hygiene and beauty when it comes to packaging. In the wake of COVID-19, consumers are looking for confidence that the packaging they come into contact with is as safe as it can be and hygiene is now the number one concern for people*.

Safety and hygiene is now the number one concern for people when it comes to packaging.

More than three quarters (77%*) of Britons now consider the hygiene of the products and packaging they interact with and almost half (45%*) of us believe those concerns for safety and hygiene will remain after the pandemic.

*2,164 general UK adult consumers survey for James Cropper, October 2020

“Consumers’ attitudes towards products and packaging have changed and, as a supplier of specialist papers to the packaging sector, we have to adapt our solutions accordingly. PaperGard has been part of our range since 2006 but since the pandemic the demand for this kind of protected paper packaging has increased.

RICHARD BRACEWELL, MARKETING & TECHNICAL DIRECTOR, JAMES CROPPER

PaperGard incorporates Biomaster antimicrobial technology from the UK’s leading additive specialist, Addmaster. Biomaster is highly effective against the growth and proliferation of bacteria and enveloped viruses on porous surfaces such as textiles and paper.

Addmaster regulatory affairs manager Lesley Taylor explains:

“Enveloped viruses are relatively vulnerable, and where it is practicably possible to use disinfectants one should do so. Simple treatments such as soap and water are also very effective. However it is often impractical to use disinfectants and even soap and water. In these situations the PaperGard protected paper, with its antimicrobial technology, limits contamination of the paper surface whilst maintaining the qualities of the paper. ”

Richard Bracewell, continues:

“This innovation addresses the increased demand for hygienic surfaces. The silver ions present within the paper continually work to prevent the growth of the micro-organisms, effectively controlling surface contamination for the lifetime of the product and maintaining the integrity of the paper."