NORTHEIM, Germany, Dec. 13, 2019 (Press Release) -Cartonara, the packaging and value-added accessories specialist, is now offering customisable shipping packaging in a Christmas-inspired design in its online shop. As well as the option of creating a shipping box with a personal greeting for the recipient, the box also includes another surprise: When scanning the printed QR code with a mobile phone, Christmas songs are played.
Cartonara is expanding the range of shipping accessories in the online shop with customisable packaging. In time for Christmas it is starting with Christmas-inspired designs which can be customised in just a few steps using a configurator. There is a choice of four Christmas designs and a personal Christmas greeting with the name of the recipient can be printed on the outside of the packaging. The inside of the lid also has space for a personalised greeting. Experienced users can create their own design with a template. A QR code is also integrated into the packaging: If this is scanned with a smart phone camera with a QR code reader, Christmas songs are played. “At Cartonara we take packaging one step further. We want to offer recipients an unpacking experience,” explains Cartonara Managing Director Michael Weber. “The optics, haptics and function of a packaging unit play an important role here. This applies to both the commercial and private sphere. Currently we are offering Christmas-inspired shipping packaging in the online shop. In 2020 we plan to offer additional motifs for individual designs in the shop.”
The customisable Christmas packaging is available as a postage-optimised Maxibrief in various sizes and also as a secure package. “The shipping packaging is fitted with secureLock, a tamper-proof lock made from corrugated cardboard. Thanks to this locking technology of the shipping box, no additional adhesive tape is required to close it. The lid is firmly attached to the packaging and can no longer be opened without destroying it,” says Michael Weber explaining the security role of the packaging. The Christmas designs have been applied using digital printing processes which make it possible to implement such customisable packaging for very small print runs or as a one-off order.
Cartonara is a business division of the Northeim-based Thimm Group and since March 2018 has been supporting the company’s positioning in the e-commerce market. Thimm Group is the leading solutions provider for the packaging and distribution of goods. Its portfolio includes corrugated cardboard transportation and sales packaging, high-quality promotional displays, packaging systems combining a range of materials and print products for further industrial processing. The company’s product offerings are further enhanced by a wide range of associated packaging services covering the entire supply chain. Its customers include prestigious branded product groups from across all sectors. Founded in 1949, the family-owned business has currently more than 3,500 employees at 22 sites in Germany, Czech Republic, Romania, Poland, France and Mexico and generated in 2018 annual revenues of around 645 million euros.