MEX, Switzerland , Nov. 28, 2019 (Press Release) -On the road to drupa 2020, it is important to acknowledge global trends such as global urbanization, shifting demographics, the rapid acceleration of technology and the digitalization of the global economy. At the same time, it is important to heed the need for stronger consumer engagement, increased differentiation and greater sustainability.
At drupa 2020, as a leading technology company in the packaging world, it is our duty to deliver expertise to shape the future of the packaging industry.
We know that converters need to visualize and control the entire production line, so we will demonstrate new digitalized workflows, right from the initial PDF to the final product. We will display machines not only designed for e-commerce requirements but also to accommodate increasing packaging variations and complexity, helping brand owners to redefine their consumer engagements models and attract customers in a timely manner. We will showcase digital printing presses, which help brand owners to fulfil their requirements around reduced batch sizes, and to implement customization and individualization efficiently with quality and color consistency across the globe.
Our vision for packaging production is anchored in data access and control across the entire workflow, helping packaging converters to become more flexible and agile. We call it Packaging Production 4.0 and we would like to invite you to our booth where we will share a vision for the future as never before.
At drupa 2020, BOBST will be the place to B.